Modern Political Campaigns
Modern Political Campaigns

Author: Michael D. Cohen

Publisher: Rowman & Littlefield

Published: 2021-06-15

Total Pages: 205

ISBN-13: 1538153815

DOWNLOAD EBOOK

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

The Political Campaign Desk Reference
The Political Campaign Desk Reference

Author: Michael P. McNamara

Publisher:

Published: 2012

Total Pages: 264

ISBN-13: 9781432787325

DOWNLOAD EBOOK

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

Inside the Campaign
Inside the Campaign

Author: Alex Marland

Publisher: UBC Press

Published: 2020-05-01

Total Pages: 263

ISBN-13: 0774864699

DOWNLOAD EBOOK

Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Inside Campaigns
Inside Campaigns

Author: William J. Feltus

Publisher: CQ Press

Published: 2016-02-24

Total Pages: 358

ISBN-13: 1506332986

DOWNLOAD EBOOK

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

The Psychology of Micro-Targeted Election Campaigns
The Psychology of Micro-Targeted Election Campaigns

Author: Jens Koed Madsen

Publisher: Springer Nature

Published: 2019-09-26

Total Pages: 401

ISBN-13: 3030221458

DOWNLOAD EBOOK

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

Funding of Political Parties and Election Campaigns
Funding of Political Parties and Election Campaigns

Author: Julie Ballington

Publisher:

Published: 2003

Total Pages: 268

ISBN-13:

DOWNLOAD EBOOK

This handbook provides a general description of the different models of political finance regulations and analyses the relationship between party funding and effective democracy. The most important part of the book is an extensive matrix on political finance laws and regulations for about 100 countries. Public funding regulations, ceilings on campaign expenditure, bans on foreign donations and enforcing an agency are some of the issues covered in the study. Includes regional studies and discusses how political funding can affect women and men differently, and the delicate issue of monitoring, control and enforcement of political finance laws.

On Message
On Message

Author: Pippa Norris

Publisher: SAGE

Published: 1999-05-26

Total Pages: 233

ISBN-13: 0857022121

DOWNLOAD EBOOK

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

The Campaign Manager
The Campaign Manager

Author: Catherine Shaw

Publisher: Routledge

Published: 2018-03-13

Total Pages: 338

ISBN-13: 042995882X

DOWNLOAD EBOOK

Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Electoral Management Design
Electoral Management Design

Author: Alan Wall

Publisher:

Published: 2006

Total Pages: 402

ISBN-13:

DOWNLOAD EBOOK

Building trust and professionalism in the management of electoral processes remains a major challenge for Electoral Management Bodies (EMBs), institutions and/or bodies responsible for managing elections. The 'credibility gap' - the diminished public confidence in the integrity and diligence for many electoral institutions and their activities - is a common problem for EMBs around the world. Many EMBs face basic design questions as they seek to work better: how should EMBs be structured to ensure that they can act independently? How do EMBs relate to stakeholders such as the media, political parties and donors? How can EMBs evaluate their performance and use experience to build sustainable elections? "The Electoral Management Design Handbook" is written for electoral administrators, electoral administration designers and other practitioners involved in building professional, sustainable and cost-effective electoral administrations which can deliver legitimate and credible free and fair elections. It is a comparative study that shares best practices and know-how from around the world on financing, structuring and evaluation of Electoral Management Bodies