From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture. Drawn from hundreds of hours of interviews with Tesco staff, collected by National Life Stories at the British Library, these personal accounts from across the decades are frank, insightful, sometimes funny and, above all, very human. How, then, did Tesco grow from Jack Cohen’s barrow in Hackney to the hypermarkets in Hungary and Thailand and a home-delivery service to customers from Cheshire to the Czech Republic? Why and how did Tesco survive and (mostly) thrive where other British companies stalled? And what impact has Tesco’s success had on its employees and consumers? Here is Tesco’s authentic story, carefully researched and engagingly written by Sarah Ryle, told for the first time by the people at the very heart of the business.
"When you get to be as big and as successful as Tesco has become, people put a sort of sheen on the journey as if the place we got to was inevitable. But it really wasn t. I think it s important that Tesco s story is told honestly because there were moments when we could just as easily have gone the other way. That we didn t came as a big surprise to plenty of people who predicted that others would be the winners in what is still one of the most competitive markets in the world. i>Sir Terry Leahy, on retiring as Tesco s chief executive in February 2011From one man s Hackney market stall to a company serving 50 million customers in 14 countries every week and employing half a million people, this is the remarkable story of one of Britain s most successful businesses. Tesco s tale is a social story as well as a business epic and so it is told by the people who made the journey themselves, many from a base of real poverty. Tesco leaders, from the Board to the butchers counters including former chief executives Lord MacLaurin and Sir Terry Leahy, Group Chief Executive Philip Clarke and deputy Tim Mason describe the company s defining moments, good and bad. Their
Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not
Now a major TV series. Read the hilarious rom-com that inspired the hit sitcom Not Dead Yet starring Gina Rogriguez. As recommended on Davina McCall's Making the Cut podcast, and perfect for fans of Dolly Alderton, Ruth Jones and Marian Keyes. 'The new Bridget Jones' – Celia Walden, Telegraph 'Funny but layered . . . this is a perfect and inspiring new year read' – Red A novel for any woman who wonders how the hell she got here, and why life isn't quite how she imagined it was going to be. And who is desperately trying to figure it all out when everyone around them is making gluten-free brownies. Meet Nell. Her life is a mess. In a world of perfect Instagram lives, she feels like a disaster. But when she starts a secret podcast and forms an unlikely friendship with Cricket, an eighty-something widow, things begin to change. Because Nell is determined. This time next year things will be very different. But first, she has a confession . . . Confessions of a Forty-Something by Alexandra Potter will make you laugh, and it might even make you cry. Above all, it will remind you that you're not on your own – we're all in this together. 'Brilliant! Laughing out loud' – Emma Gannon, podcaster (Ctrl Alt Delete) and author of Olive 'Say hello to a book that will have you laughing with every page, whether you're 20, 40 or 80' – Heat
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.
Inhaltsangabe:Abstract: Throughout modern marketing literature there is extensive agreement that Customer Loyalty is marketing s newest challenge. Marketing s main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the advantages of cost efficiency, market share, and service quality do not guarantee a company s success any more. Companies need to invest in customer retention programmes to stay competitive. Due to the belief that retaining existing customers is far cheaper than attracting new ones the subject of customer loyalty has become of increasing interest to businesses over the last decade. Theorists argue that loyal customers are more likely to pay an extra price and that their average expenditure will increase over time. In particular in the food retailing industry companies are facing an ever-increasing level of competition due to a high saturation point and low customer switching costs. Growth is only possible by gaining market share from competitors. Under these conditions the effective management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer relationship and customer loyalty marketing found in academic literature. It sets out to explore customer loyalty at UK s biggest supermarket chain, Tesco plc. A questionnaire was carried out on Tesco customers to investigate whether customer loyalty exists. The survey was used further to identify which marketing mix variables influence customer retention at Tesco. Further, a semi-structured interview with the Tesco Customer Service Manager was used to investigate Tesco s attempts at building up a loyalty based relationship with its customers. Finally, recommendations have been made for Tesco plc to increase customer loyalty. Einleitung: Diese Diplomarbeit wurden in Zusammenarbeit mit Englands größter Supermarktkette, Tesco plc., angefertigt und ist in englischer Sprache verfasst. Sie beschäftigt sich primär mit der Frage ob und aus welchen Gründen Kunden loyal zu einem Unternehmen/Marke sind. Tesco ist Vorreiter von Kundenbindungskonzepten und hat 1995 als erster englischer Supermarkt `loyalty cards ́ als Kundenbindungsinstrument erfolgreich eingeführt. Im Rahmen der Primäruntersuchung wurde ein Fragebogen an Tesco Kunden ausgehändigt, welcher im [...]
The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.
Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader. Enhancements to the Global Edition include: New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.
You can shop anywhere you like -- as long as it's Tesco The inexorable rise of supermarkets is big news but have we really taken on board what this means for our daily lives, and those of our children? In this searing analysis Andrew Simms, director of the acclaimed think-and-do-tank the New Economics Foundation and the person responsible for introducing 'Clone Towns' into our vernacular, tackles a subject none of us can afford to ignore. The book shows how the supermarkets -- and Tesco in particular -- have brought: " Banality -- homogenized high streets full of clone stores " Ghost towns -- superstores have drained the life from our town centres and communities " A Supermarket State -- this new commercial nanny state that knows more about you than you think " Profits from poverty -- shelves full of global plunder, produced for a pittance " Global food domination -- as the superstores expand overseas But there's change afoot, with evidence of the tide turning and consumer campaigns gaining ground. Simms ends with suggestions for change and coporate reformation to safeguard our communities and environment -- all over the world. This book has been written and published independently from the Tescopoly Alliance and is not endorsed by them.
