The Link Persona
The Link Persona

Author: J. M. Richard

Publisher: Strategic Book Publishing

Published: 2010-04

Total Pages: 509

ISBN-13: 1608604861

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The Link Persona is a provocative, chilling and timely book about the world's rapid spiral into a nation controlled by inhabitants from another world. Alfajet is an astute man, grasping concepts and theories quickly. Friends with everyone of different races, cultures and creeds, his life reflects his beliefs. That is, until the others came to Earth, and Alfajet shifts his persona in order to adapt. Mysterious toxins are poisoning human, plant and animal life. Humans are being abducted by aliens from a different world. People not prepared for the Armageddon are caught off guard and suffer from manic behavior. The wealthy go mad and the vulnerable and meek become strong. Darkness, rain, and enormous storms rain down everywhere and humans will have to learn to be content and share their planet. Will they learn that nature has control? Will they lessen their own control and greed before it's too late for mankind and for all life on Earth before it's too late? J.M. Richard has written a riveting thriller that not only delivers top-notch action from the first page, but reflects a canny and unsettling foreshadowing of what our world could become. J.M. Richard is an American citizen born in Kenya, East Africa. Mr. Richard graduated from the East Africa School of Theology and then attended Cal State for his post graduate work. He has spent two decades in the fields of religious ministry and motivational speaking to teens and young adults all over the world. He lives in Los Angeles, California.

Personas - User Focused Design
Personas - User Focused Design

Author: Lene Nielsen

Publisher: Springer

Published: 2019-02-08

Total Pages: 174

ISBN-13: 1447174275

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People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Encyclopedia of Human Computer Interaction
Encyclopedia of Human Computer Interaction

Author: Ghaoui, Claude

Publisher: IGI Global

Published: 2005-12-31

Total Pages: 780

ISBN-13: 1591407982

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Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Requirements Engineering: Foundation for Software Quality
Requirements Engineering: Foundation for Software Quality

Author: Erik Kamsties

Publisher: Springer

Published: 2018-02-28

Total Pages: 370

ISBN-13: 3319772430

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This book constitutes the proceedings of the 24th International Working Conference on Requirements Engineering - Foundation for Software Quality, REFSQ 2018, held in Utrecht, The Netherlands, in March 2018. The 23 full and 2 invited talks papers presented in this volume were carefully reviewed and selected from 57 submissions. The papers were organized in topical sections named: RE in Industrial Practice; NLP in Theory and Practice; Empirical Insights into Traceability; Taming Ambiguity; Large-Scale RE; Quality Requirements; User and Job Stories; Requirements Alignment; RE Previews and Visions; Big Data; Mindmapping and Requirements Modeling.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Aleksej Heinze

Publisher: Routledge

Published: 2020-04-28

Total Pages: 332

ISBN-13: 1000041662

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The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.

The Persona Lifecycle
The Persona Lifecycle

Author: John Pruitt

Publisher: Elsevier

Published: 2010-08-04

Total Pages: 741

ISBN-13: 0080455735

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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

The Routledge Handbook of Contemporary Jewish Cultures
The Routledge Handbook of Contemporary Jewish Cultures

Author: Nadia Valman

Publisher: Routledge

Published: 2017-07-14

Total Pages: 415

ISBN-13: 113504855X

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The Routledge Handbook to Contemporary Jewish Cultures explores the diversity of Jewish cultures and ways of investigating them, presenting the different methodologies, arguments and challenges within the discipline. Divided into themed sections, this book considers in turn: How the individual terms "Jewish" and "culture" are defined, looking at perspectives from Anthropology, Music, Literary Studies, Sociology, Religious Studies, History, Art History, and Film, Television, and New Media Studies. How Jewish cultures are theorized, looking at key themes regarding power, textuality, religion/secularity, memory, bodies, space and place, and networks. Case studies in contemporary Jewish cultures. With essays by leading scholars in Jewish culture, this book offers a clear overview of the field and offers exciting new directions for the future.

Adaptive Multimedia Retrieval: Semantics, Context, and Adaptation
Adaptive Multimedia Retrieval: Semantics, Context, and Adaptation

Author: Andreas Nürnberger

Publisher: Springer

Published: 2014-10-29

Total Pages: 294

ISBN-13: 331912093X

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This book constitutes the thoroughly refereed post-conference proceedings of the 10th International Conference on Adaptive Multimedia Retrieval, AMR 2012, held in Copenhagen, Denmark, in October 2012. The 17 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers cover topics of state of the art contributions, features and classification, location context, language and semantics, music retrieval, and adaption and HCI.

The Essential Persona Lifecycle
The Essential Persona Lifecycle

Author: Tamara Adlin

Publisher: Morgan Kaufmann

Published: 2010-03-20

Total Pages: 235

ISBN-13: 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: - Family planning — Basic ideas and a few tools that will help one get organized - Conception and gestation — Step-by-step instructions to move from assumptions to completed personas - Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time - Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle - Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one - Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI - Invaluable guide that gives you a quick reference for incorporating personas into a product development process - Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion