The ... Leisure Market Research Handbook
Author:
Publisher:
Published: 2007
Total Pages: 258
ISBN-13:
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Research Methods for Leisure and Tourism
Author: A.J. Veal
Publisher: Pearson UK
Published: 2017-12-19
Total Pages: 564
ISBN-13: 1292217863
DOWNLOAD EBOOKNow in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
A Handbook of Leisure Studies
Author: C. Rojek
Publisher: Springer
Published: 2006-06-20
Total Pages: 582
ISBN-13: 0230625185
DOWNLOAD EBOOKA unique, international resource for Leisure Studies: in one volume the history, organization and central debates in the field of Leisure Studies are defined, providing a one-stop-shop for students and an agenda for future debate and research academics.
Handbook of Sustainable Development and Leisure Services
Author: Adrian Lubowiecki-Vikuk
Publisher: Springer Nature
Published: 2021-01-16
Total Pages: 329
ISBN-13: 3030598209
DOWNLOAD EBOOKThis book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market. This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author: Ronald A. Nykiel
Publisher: Psychology Press
Published: 2007
Total Pages: 383
ISBN-13: 0789034263
DOWNLOAD EBOOKThe final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Leisure Marketing
Author: Susan Horner
Publisher: Routledge
Published: 2012-06-25
Total Pages: 426
ISBN-13: 1136387854
DOWNLOAD EBOOKDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
The Tourism and Leisure Experience
Author: Michael Morgan
Publisher: Channel View Publications
Published: 2010
Total Pages: 260
ISBN-13: 184541148X
DOWNLOAD EBOOKPeople do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
The Handbook of Marketing Research
Author: Rajiv Grover
Publisher: SAGE
Published: 2006-06-23
Total Pages: 721
ISBN-13: 141290997X
DOWNLOAD EBOOKThe Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Author: Kenneth F. Hyde
Publisher: Emerald Group Publishing
Published: 2012-06-26
Total Pages: 583
ISBN-13: 178052742X
DOWNLOAD EBOOKThis international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
The Routledge Handbook of Tourism Research
Author: Cathy H.C. Hsu
Publisher: Routledge
Published: 2012-08-21
Total Pages: 458
ISBN-13: 1136338152
DOWNLOAD EBOOKThe Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.
