This is a 2020 update of the 2018 edition. About 37,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community.This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
This book is a 2016 update to the 2015 book of the same name. If you bought the 2015 version of this book, email a photo of it to the email address inside of it and I will email this book to you free of charge. 40,000 people graduate from law school each year, competing for a shrinking pool of clients as more self-help solutions come online. You may be better or more cost-effective or more experienced than your competitors, but the growth of your law practice in 2016 depends on visibility alone. This book describes the current landscape of the Internet as it pertains to lead generation for the solo practitioner and small law firm. It provides practical information about what you can do to evaluate the the current state of your online marketing efforts and what you can do to refine it to make your marketing investment as productive as it can be.
Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today.
Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, "Need legal help? Hire me!" and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a "community of leads" Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level.
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
The ultimate justice of the people? Is there any better or equal hope in the world?—Abraham Lincoln * Have you been bailed or cited out or released from custody? * Do you have a criminal case pending against you? * Have you been taken into custody? * Are you the subject of a criminal investigation? If so, your freedom and reputation are at risk. You are now charged with making decisions that could forever change your life. In The Art of the Perfect Defense Ronald D. Hedding, Esq. provides essential information you need to navigate through Los Angeles’s criminal justice system, which is one of the most complicated and largest in the United States. In this book, you’ll learn: * Common mistakes that could have tragic consequences and how to avoid them * Steps you need to take right away to protect yourself * What to do if someone you care about is the focus of a criminal investigation * Why a criminal defense lawyer’s local expertise is critical to a favorable outcome * Straightforward explanations of key legal terms and concepts you must know The Art of the Perfect Defense unlocks the mystery behind the Los Angeles criminal justice system. When you’re facing a scary and uncertain future, this book will be your essential guide to experiencing the best possible result.
"Educational needs of practicing lawyers are explored with a practical guide provided. Details the legal ecosystem and how its complex, varied and often overlapping parts can and should be handled by practicing attorneys, alternative legal service providers and "non-legal" professionals"--
