The Lawyer's Guide to Effective Yellow Pages Advertising
Author: Kerry Randall
Publisher: American Bar Association
Published: 2005
Total Pages: 228
ISBN-13: 9781590316214
DOWNLOAD EBOOKAlthough Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.