Trade and Industry
Author:
Publisher:
Published: 1979
Total Pages: 820
ISBN-13:
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The Management of Luxury
Author: Benjamin Berghaus
Publisher: Kogan Page Publishers
Published: 2014-09-03
Total Pages: 488
ISBN-13: 0749471670
DOWNLOAD EBOOKIn The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
Foreign Commerce Weekly
Author: United States. Department of Commerce
Publisher:
Published: 1958
Total Pages: 916
ISBN-13:
DOWNLOAD EBOOKThe Oxford Handbook of Luxury Business
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
Published: 2022
Total Pages: 649
ISBN-13: 0190932228
DOWNLOAD EBOOKThis innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
How 62 Foreign Firms Successfully Market Their Products in Japan
Author: Nihon Bōeki Shinkōkai
Publisher:
Published: 1983
Total Pages: 72
ISBN-13:
DOWNLOAD EBOOKInside the Fashion Business
Author: Jeannette A. Jarnow
Publisher: Prentice Hall
Published: 1997
Total Pages: 584
ISBN-13:
DOWNLOAD EBOOKThis long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight
Independent Luxury
Author: Jonas Hoffmann
Publisher: Springer
Published: 2015-07-26
Total Pages: 268
ISBN-13: 1137481463
DOWNLOAD EBOOKIn recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
