Roadside MBA
Roadside MBA

Author: Michael Mazzeo

Publisher: Business Plus

Published: 2014-06-10

Total Pages: 229

ISBN-13: 1455598909

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In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

Bulletin
Bulletin

Author: Northwestern University (Evanston, Ill.)

Publisher:

Published: 1923

Total Pages: 60

ISBN-13:

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Peterson's MBA Programs
Peterson's MBA Programs

Author: Peterson's (Firm)

Publisher: Peterson Nelnet Company

Published: 2006

Total Pages: 968

ISBN-13: 9780768921618

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Detail on accredited MBA programs in the U.S and Canada.

Ordinary Hazards
Ordinary Hazards

Author: Anna Bruno

Publisher: Simon and Schuster

Published: 2020-08-18

Total Pages: 288

ISBN-13: 1982126973

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For fans of Celeste Ng and Mary Beth Keane comes an impeccably paced and transfixing debut novel that “vividly renders the messiness of a single human life in all its joy and heartbreak” (Claire Lombardo, New York Times bestselling author). It’s 5 p.m. on a Wednesday when Emma settles into her hometown bar with a motley crew of locals, all unaware that a series of decisions over the course of a single night is about to change their lives forever. As the evening unfolds, key details about Emma’s history emerge, and the past comes bearing down on her like a freight train. Why has Emma, a powerhouse in the business world, ended up here? What is she running away from? And what is she willing to give up to recapture the love she once cherished? A “crisp, haunting, and intelligent” (Stephen Markley, author of Ohio) exploration of modern love, guilt, and the place we call home, Ordinary Hazards follows one woman’s epic journey back to a life worth living.

Don't Pay for Your MBA
Don't Pay for Your MBA

Author: Laurie Pickard

Publisher: AMACOM

Published: 2017-11-02

Total Pages: 242

ISBN-13: 0814438490

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Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!

Big Data MBA
Big Data MBA

Author: Bill Schmarzo

Publisher: John Wiley & Sons

Published: 2015-12-21

Total Pages: 326

ISBN-13: 1119181119

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Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.