Featuring over 2,000 great Web sites and newsgroups for outdoor family activities, this quick reference offers a treasure chest of information and tips for the active family. 200 illustrations.
A friendly, accessible guide into the weird, but wonderful world of bees in the gardens of the UK. From the common or garden bumblebees that nest in bird boxes, compost heaps, and old mouse holes making “Winnie the Pooh” style honey pots to feed their babes; to the quirky wool carder bee, a solitary bee that combs the fluff from garden plants to line her brood cells; and the amazing leaf cutter bee that carves chunks out of plant foliage to seal its egg chambers . . . This book will reveal the secrets and fascinating lives of the bees that live and breed in your garden, from buzz pollination, to the bee robbers that cheat the plants and steal nectar by stealth. With a chapter per season to explore what you are likely to see in your garden, great plants to grow to help them, plus other fascinating information on these secretive creatures, this book is designed to bring alive the world of garden before your very eyes. “The colorful narrative radiates the authors love for bees and is punctuated with heaps of beautiful photographs. Easily read from cover to cover or dipped in to when in need of bee identification.” —Sunday Express (UK)
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.
This remarkable volume shows you what is available on the world's largest network and how to access the information immediately. The Internet Yellow Pages, with its unique "phone book" design and easy-to-reference alphabetical format, transcends area codes to provide up-to-date information for Internet users around the globe.
The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Internet Today! is, as the name implies, a survey of the components and facilities of the Internet; it is also a guide to its use, including a discussion of some features of the Internet, followed by exercises designed to create competence in both understanding and implementing the features. Chapters include: Introduction to the Internet and the World Wide Web; Using a Web Browser; The Basics of Electronic Mail and Using Netscape E-mail; Finding Information on the Web; Directories and Searching; Search Strategies for Search Engines; Writing Your Own Web Pages; Telnet, FTP, and Gopher; Legal Issues, Ethical Issues, Privacy and Security.