Social Issues in Marketing

Social Issues in Marketing

Author: Lee E. Preston

Publisher:

Published: 1967

Total Pages: 328

ISBN-13:

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Textbook comprising a selection of readings on the social implications of marketing activity and economic analysis of relevant functions therein, with particular reference to the USA - covers theoretical aspects of competition and efficiency in the retail trade, psychological aspects of consumer behaviour, management techniques, the role of monopoly in distribution, etc. References.