Advertising to Children on TV
Advertising to Children on TV

Author: Barrie Gunter

Publisher: Routledge

Published: 2004-09-22

Total Pages: 346

ISBN-13: 1135626308

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Children and Advertising
Children and Advertising

Author: Arzu Sener

Publisher: Nova Novinka

Published: 2010

Total Pages: 74

ISBN-13:

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In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Children as Consumers
Children as Consumers

Author: Adrian Furnham

Publisher: Routledge

Published: 2008-01-28

Total Pages: 228

ISBN-13: 1134666926

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Handbook of Research on Children's Consumption of Digital Media
Handbook of Research on Children's Consumption of Digital Media

Author: Sar?, Gül?ah

Publisher: IGI Global

Published: 2018-07-06

Total Pages: 449

ISBN-13: 1522557342

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One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Advertising to Children
Advertising to Children

Author: M. Carole Macklin

Publisher: SAGE

Published: 1999-07-16

Total Pages: 340

ISBN-13: 9780761912859

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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Handbook of Children and the Media
Handbook of Children and the Media

Author: Dorothy G. Singer

Publisher: SAGE

Published: 2012

Total Pages: 825

ISBN-13: 1412982421

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'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.

Children & Television
Children & Television

Author: Barrie Gunter

Publisher: Routledge

Published: 2005-07-05

Total Pages: 286

ISBN-13: 1134760868

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Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.