Political Advertising in the United States
Political Advertising in the United States

Author: Erika Franklin Fowler

Publisher: Routledge

Published: 2018-05-04

Total Pages: 241

ISBN-13: 0429977905

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

The Oxford Handbook of Political Communication
The Oxford Handbook of Political Communication

Author: Kate Kenski

Publisher: Oxford University Press

Published: 2017-06-23

Total Pages: 977

ISBN-13: 0199793484

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Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.

Social Media and Democracy
Social Media and Democracy

Author: Brian D. Loader

Publisher: Routledge

Published: 2012-06-12

Total Pages: 307

ISBN-13: 1136459707

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This book critically investigates the complex interaction between social media and contemporary democratic politics, and provides a grounded analysis of the emerging importance of Social media in civic engagement. Social media applications such as Facebook, Twitter, and YouTube, have increasingly been adopted by politicians, political activists and social movements as a means to engage, organize and communicate with citizens worldwide. Drawing on Obama’s Presidential campaign, opposition and protests in the Arab states, and the mobilization of support for campaigns against tuition fee increases and the UK Uncut demonstrations, this book presents evidence-based research and analysis. Renowned international scholars examine the salience of the network as a metaphor for understanding our social world, but also the centrality of the Internet in civic and political networks. Whilst acknowledging the power of social media, the contributors question the claim it is a utopian tool of democracy, and suggests a cautious approach to facilitate more participative democracy is necessary. Providing the most up-to-date analysis of social media, citizenship and democracy, Social Media and Democracy will be of strong interest to students and scholars of Political Science, Social Policy, Sociology, Communication Studies, Computing and Information and Communications Technologies.

Social Media and Democracy
Social Media and Democracy

Author: Nathaniel Persily

Publisher: Cambridge University Press

Published: 2020-09-03

Total Pages: 365

ISBN-13: 1108835554

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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Routledge Handbook of Political Advertising
Routledge Handbook of Political Advertising

Author: Christina Holtz-Bacha

Publisher: Routledge

Published: 2017-02-24

Total Pages: 574

ISBN-13: 1317439775

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Going Negative
Going Negative

Author: Shanto Iyengar

Publisher: Simon and Schuster

Published: 2010-05-11

Total Pages: 237

ISBN-13: 1439118752

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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

Negative Campaigning
Negative Campaigning

Author: Richard R. Lau

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 194

ISBN-13: 9780742527324

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Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Get Out the Vote
Get Out the Vote

Author: Donald P. Green

Publisher: Brookings Institution Press

Published: 2008-09-01

Total Pages: 239

ISBN-13: 081573266X

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The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

Political Disagreement
Political Disagreement

Author: Robert Huckfeldt

Publisher: Cambridge University Press

Published: 2004-07-12

Total Pages: 278

ISBN-13: 9780521542234

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Political disagreement is widespread within the communication network of ordinary citizens; furthermore, political diversity within these networks is entirely consistent with a theory of democratic politics built on the importance of individual interdependence. The persistence of political diversity and disagreement does not imply that political interdependence is absent among citizens or that political influence is lacking. The book's analysis makes a number of contributions. The authors demonstrate the ubiquitous nature of political disagreement. They show that communication and influence within dyads is autoregressive - that the consequences of dyadic interactions depend on the distribution of opinions within larger networks of communication. They argue that the autoregressive nature of political influence serves to sustain disagreement within patterns of social interaction, as it restores the broader political relevance of social communication and influence. They eliminate the deterministic implications that have typically been connected to theories of democratic politics based on interdependent citizens.

Campaigning for Hearts and Minds
Campaigning for Hearts and Minds

Author: Ted Brader

Publisher: University of Chicago Press

Published: 2020-07-08

Total Pages: 297

ISBN-13: 022678830X

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It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.