Research Paper (postgraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster, language: English, abstract: In a world with a growing amount of surrounding stimuli, getting the attention of consumers is an increasingly demanding task for the marketers. Therefore, the usage of colors, lighting and other environmental stimuli finds great acceptance in advertising campaigns. But in retail situations the exploitation of color effects is until now almost solely limited to packaging etc. One disregarded application area is price tags, being an important component of purchase decisions. The purpose of the paper is to fill this gap with empirical evidence. The study at hand focuses on font color of price tags as an environmental stimulus influencing the pleasure and arousal level of the respondents and finally their pur-chase intention. The a priori assumption is that warm (yellow) and cool (blue) colors should elicit different reactions.
Author: Chief Editor (Author)- Biplab Auddya, Editor- Dr. B. Indira Nayanadevi, Dr. Abdul Salam Khan, Dr. Sudipta Sil, Dr. Yashoverdhan Vyas, Ms. Babita Sharma, Dr. Sameena Sindageekar, Prof. M. Devendra
Multidisciplinary Research/Approach/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: ISSUES AND CHALLENGES FACED BY THE CHILDREN WITH LEARNING DISABILITY AND SOLUTIONS IN INCLUSIVE EDUCATION, DISCOVERING EXCELLENCE: WHY MEDICAL TOURISM IN INDIA IS ON THE RISE, E-HRM: Challenges in the Digital Era, Awareness, Accessibility and Usage of Information Resources by Medical Practitioners in Federal Teaching Hospital Katsina Library, Katsina State, "YOUTH DEVELOPMENT ANDCONTRIBUTIONS OF SWAMI VIVEKANANDA”; AN OVERVIEW, “PLATFORM OF ONLINE EDUCATION IN INDIA: IMPACT ON TRADITIONAL CLASSROOM”; A COMPARATIVE STUDY, Curcuma longa(Turmeric) Fabric Dye, THE PROVISION AND PRESERVATION OF INFORMATION RESOURCES IN SCHOOL LIBRARIES IN KATSINA STATE IS CRUCIAL FOR THE ADVANCEMENT OF READING CULTURE, Biochar production and utilization to enhance soil quality and crop productivity, APPROACHES TO TEACHING PROGRAMMING: A COMPREHENSIVE REVIEW AND ANALYSIS, INTELLIGENCE RETRIEVAL IN BUSINESS WORLD, FORMULATION AND IN-VITRO EVALUATION OF FLOATING DRUG DELIVERY SYSTEM FOR URSODEOXYCHOLIC ACID, ON THE GEO CHROMATIC NUMBER OF LINE GRAPH, Financial inclusion through Self Help Group, METHOD DEVELOPMENT AND VALIDATION OF BOSENTANBY USING RP-HPLC, MICROPLASTICS OCCURRENCE, IMPACTS ON ECOSYSTEM AND REMEDIATION STRATEGIES: A REVIEW, A Review On: Classification and application of Microbial surfactants, NEW DOUBLE LAPLACE-TRANSFORMS OF SOME GENERALIZED HYPERGEOMETRIC FUNCTIONS, Inclusive education in Indian Context :Post Covid Scenario, Covid 19 and use of ICT in education: Advantages, Opportunities and Challenges, UNVEILING THE HIDDEN WONDERS: HOW MILLETS OFFER UNMATCHED HEALTH BENEFITS, Visual Elements Is a Powerful Design Tool for Advertisement, Multidisciplinary Education: Opportunities, Challenges and Future Prospect. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Research in Multidisciplinary Subjects (Volume-2)}.
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend. Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running. Both new and established businesses will benefit from "Anatomy of a Business Plan's mix of time-tested planning strategies and an entirely new chapter on marketing techniques.
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
