"Color has the power to convey feelings and emotions to an audience and to bring incredible power to a design. This book explores the subject of color by decoding the secrets of its use in branding and identity design. The design projects featured in the book reveal the dynamic possibilities offered by the thoughtful application of color and illustrate the visual impacts of chromatic possibilities in different industries. this volume in an essential guide for understanding and mastering the use of colors in graphic design.".--
This book will introduce you to yourself. Despite what you may have been told since you were a child, you cannot be whatever you want to be in life–you are already what you were meant to be. The secret to uncovering who you are, and your purpose, is built into you in the form of a code–the identity code. Much like your genetic code, your identity code provides a complete map of how you were designed to live. Answer the questions that frame the identity code, and the contours of your life will shift. You will not only emerge stronger, you will emerge larger. Larger in heart, larger in influence, larger in your capacity to love and be loved. You will understand the why of your life. In this life-transforming book, Larry Ackerman shows you how to crack your identity code. With more than twenty years of experience helping organizations and individuals identify their purpose, Ackerman reveals the Laws of Identity and the Eight Essential Questions they contain. As you answer these questions, your identity will gradually become clear. It will become the foundation from which you’ll make truly meaningful decisions about what work is right for you, how to build and maintain relationships that matter, and even what interests and hobbies make sense for you. These eight questions, and the call to action each one implies, are WHO AM I?: Define yourself as separate from all others WHAT MAKES ME SPECIAL?: Unearth what you love IS THERE A PATTERN TO MY LIFE?: Make the connections that explain past events and foreshadow your future WHERE AM I GOING?: Use what you’ve learned so far to guide you on your path WHAT IS MY GIFT?: Follow the signs of joy WHO CAN I TRUST?: Take stock of who matters–and why WHAT IS MY MESSAGE?: Declare yourself on the strength of your gift WILL MY LIFE BE RICH?: Surrender to the pull of your identity As Ackerman points out, unbridled freedom actually weighs you down. The myth of personal freedom–the notion that you have infinite choices in the course you set for yourself–is the unspoken agony of the modern person. True freedom comes with knowing your identity: the unique characteristics that define your potential for creating value in the world, for making a contribution that springs naturally from the core of your being and touches the lives of others. Within this framework, life’s seeming boundaries melt away. Intelligent, provocative, and always practical, The Identity Code sets the reader on the classic quest: the discovery of self. Take the journey. From the Hardcover edition.
Finalist for the 2020 Kirkus Prize for Nonfiction | One of Time Magazines's 100 Must-Read Books of 2020 | Longlisted for the 2020 Porchlight Business Book Awards "An entertaining quest to trace the origins and implications of the names of the roads on which we reside." —Sarah Vowell, The New York Times Book Review When most people think about street addresses, if they think of them at all, it is in their capacity to ensure that the postman can deliver mail or a traveler won’t get lost. But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class. In this wide-ranging and remarkable book, Deirdre Mask looks at the fate of streets named after Martin Luther King Jr., the wayfinding means of ancient Romans, and how Nazis haunt the streets of modern Germany. The flipside of having an address is not having one, and we also see what that means for millions of people today, including those who live in the slums of Kolkata and on the streets of London. Filled with fascinating people and histories, The Address Book illuminates the complex and sometimes hidden stories behind street names and their power to name, to hide, to decide who counts, who doesn’t—and why.
This contributed volume is the first multidisciplinary analysis about the problems and potential for anonymity and privacy in a networked society. The book examines key questions about identity in a global environment that increasingly automates the collection of personal information and uses surveillance to reduce corporate and security risks.
National identity cards are in the news. While paper ID documents have been used in some countries for a long time, today's rapid growth features high-tech IDs with built-in biometrics and RFID chips. Both long-term trends towards e-Government and the more recent responses to 9/11 have prompted the quest for more stable identity systems. Commercial pressures mix with security rationales to catalyze ID development, aimed at accuracy, efficiency and speed. New ID systems also depend on computerized national registries. Many questions are raised about new IDs but they are often limited by focusing on the cards themselves or on "privacy." Playing the Identity Card shows not only the benefits of how the state can "see" citizens better using these instruments but also the challenges this raises for civil liberties and human rights. ID cards are part of a broader trend towards intensified surveillance and as such are understood very differently according to the history and cultures of the countries concerned.
"Readers who choose the book for the attraction of Navajo code talking and the heat of battle will come away with more than they ever expected to find."—Booklist, starred review Throughout World War II, in the conflict fought against Japan, Navajo code talkers were a crucial part of the U.S. effort, sending messages back and forth in an unbreakable code that used their native language. They braved some of the heaviest fighting of the war, and with their code, they saved countless American lives. Yet their story remained classified for more than twenty years. But now Joseph Bruchac brings their stories to life for young adults through the riveting fictional tale of Ned Begay, a sixteen-year-old Navajo boy who becomes a code talker. His grueling journey is eye-opening and inspiring. This deeply affecting novel honors all of those young men, like Ned, who dared to serve, and it honors the culture and language of the Navajo Indians. An ALA Best Book for Young Adults "Nonsensational and accurate, Bruchac's tale is quietly inspiring..."—School Library Journal
