The Human Instincts in Business
Author: A. B. Fitt
Publisher:
Published: 1922
Total Pages: 128
ISBN-13:
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The Business of Choice
Author: Matthew Willcox
Publisher: Pearson Education
Published: 2015-02-20
Total Pages: 247
ISBN-13: 0134053494
DOWNLOAD EBOOKWinner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
The Human Instinct
Author: Kenneth R. Miller
Publisher: Simon & Schuster
Published: 2019-04-23
Total Pages: 304
ISBN-13: 1476790272
DOWNLOAD EBOOKFrom one of America’s best-known biologists, a revolutionary new way of thinking about evolution that shows “why, in light of our origins, humans are still special” (Edward J. Larson, Pulitzer Prize–winning author of Evolution). Once we had a special place in the hierarchy of life on Earth—a place confirmed by the literature and traditions of every human tribe. But then the theory of evolution arrived to shake the tree of human understanding to its roots. To many of the most passionate advocates for Darwin’s theory, we are just one species among multitudes, no more significant than any other. Even our minds are not our own, they tell us, but living machines programmed for nothing but survival and reproduction. In The Human Instinct, Brown University biologist Kenneth R. Miller “confronts both lay and professional misconceptions about evolution” (Publishers Weekly, starred review), showing that while evolution explains how our bodies and brains were shaped, that heritage does not limit or predetermine human behavior. In fact, Miller argues in this “highly recommended” (Forbes) work that it is only thanks to evolution that we have the power to shape our destiny. Equal parts natural science and philosophy, The Human Instinct makes an “absorbing, lucid, and engaging…case that it was evolution that gave us our humanity” (Ursula Goodenough, professor of biology at Washington University in St. Louis).
Decisive Intuition
Author: Rick Snyder
Publisher: Red Wheel/Weiser
Published: 2019-03-01
Total Pages: 258
ISBN-13: 1632658623
DOWNLOAD EBOOKAt last a practical guide on intuitive decision-making for anyone in the business world to get to the answer they need faster. Intuition is the great differentiator in business. Listening to, trusting, and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and manager struggles to answer is how do you train and develop intuitive thinking in a team to achieve the greatest result? Decisive Intuition is for business leaders, managers, and employees who want answers to this question and are ready to accelerate their company culture. Practice this 6-step process for harnessing your intuitive intelligence with practical business applications. Hear how successful business leaders are integrating intuitive skills into their companies for cutting-edge results. Explore directional, social, and informational intuition and how you can apply them to different areas of your business for greater results. Learn about the 5 roadblocks to accessing your intuitive intelligence and how to overcome them. Discover the latest findings in neuroscience and techniques to access your intuitive, subconscious mind for arriving at better decisions, faster.
Hardwired Humans
Author: Andrew O'Keeffe
Publisher: Great Bosses Pty Ltd
Published: 2018-09-01
Total Pages: 191
ISBN-13: 1742980562
DOWNLOAD EBOOKOffices are not our natural habitat. Leadership is easier when we understand the nine instincts that still drive human behaviour. With the Industrial Revolution only 250 years ago, we left our hunting, gathering and village societies to work in offices and factories. The behaviour that ensured our ancestors' survival on the savannah plains of Africa over the millennia is alive and well in today's workplaces. The nine instincts explain the reasons, and the solutions, to the challenges that leaders commonly face. Based on the author's wide experience in large organisations combined with witty true stories of chimps from Gombe, Tanzania and Taronga Zoo, Sydney, Hardwired Humans explains the psychology behind the human instincts of social behaviour. As you read this entertaining book, you will learn how the instincts of clan connections, hierarchy, gossip, politics, snap judgments, status displays and sexual competition continue to drive modern office interactions just as they have driven human interaction for millennia. The book shares a practical framework that helps makes sense of human behaviour and allows leaders to manage more effectively. In a note introducing the book, Dr Jane Goodall calls it a 'compelling book'. The Australian Financial Review Boss magazine highly recommends the book as one 'that will captivate anyone who finds the "people stuff" confounding.'
Human Instinct
Author: Lord Robert Winston
Publisher: Random House
Published: 2011-05-31
Total Pages: 424
ISBN-13: 1446486419
DOWNLOAD EBOOKFrom caveman to modern man ... Few people doubt that humans are descended from the apes; fewer still consider, let alone accept, the psychological implications. But in truth, man not only looks, moves and breathes like an ape, he also thinks like one. Sexual drive, survival, competition, aggression - all of our impulses are driven by our human instincts. They explain why a happily married man will fantasize about the pretty, slim, young woman sitting across from him in the tube and why thousands of people spend their week entirely focused on whether their team will win their next crucial match. But how well do our instincts equip us for the twenty-first century? Do they help or hinder us as we deal with large anonymous cities, stressful careers, relationships and the battle of the sexes? In this fascinating book, Robert Winston takes us on a journey deep into the human mind. Along the way he takes a very personal look at the relationship between science and religion and explores those very instincts that make us human.
The Social Instinct
Author: Nichola Raihani
Publisher: St. Martin's Press
Published: 2021-08-31
Total Pages: 183
ISBN-13: 125026281X
DOWNLOAD EBOOK"Enriching" —Publisher's Weekly "Excellent and illuminating"—Wall Street Journal In the tradition of Richard Dawkins's The Selfish Gene, Nichola Raihani's The Social Instinct is a profound and engaging look at the hidden relationships underpinning human evolution, and why cooperation is key to our future survival. Cooperation is the means by which life arose in the first place. It’s how life progressed through scale and complexity, from free-floating strands of genetic material to nation states. But given what we know about evolution, cooperation is also something of a puzzle. How does cooperation begin, when on a Darwinian level, all the genes in the body care about is being passed on to the next generation? Why do meerkats care for one another’s offspring? Why do babbler birds in the Kalahari form colonies in which only a single pair breeds? And how come some reef-dwelling fish punish each other for harming fish from another species? A biologist by training, Raihani looks at where and how collaborative behavior emerges throughout the animal kingdom, and what problems it solves. She reveals that the species that exhibit cooperative behaviour most similar to our own tend not to be other apes; they are birds, insects, and fish, occupying far more distant branches of the evolutionary tree. By understanding the problems they face, and how they cooperate to solve them, we can glimpse how human cooperation first evolved. And we can also understand what it is about the way we cooperate that makes us so distinctive–and so successful.
The Intuitive Compass
Author: Francis Cholle
Publisher: John Wiley & Sons
Published: 2011-10-18
Total Pages: 286
ISBN-13: 1118077547
DOWNLOAD EBOOKA dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Strategic Instincts
Author: Dominic D. P. Johnson
Publisher: Princeton University Press
Published: 2022-08-30
Total Pages: 392
ISBN-13: 0691210608
DOWNLOAD EBOOK"A very timely book."—Anne-Marie Slaughter, CEO of New America How cognitive biases can guide good decision making in politics and international relations A widespread assumption in political science and international relations is that cognitive biases—quirks of the brain we all share as human beings—are detrimental and responsible for policy failures, disasters, and wars. In Strategic Instincts, Dominic Johnson challenges this assumption, explaining that these nonrational behaviors can actually support favorable results in international politics and contribute to political and strategic success. By studying past examples, he considers the ways that cognitive biases act as “strategic instincts,” lending a competitive edge in policy decisions, especially under conditions of unpredictability and imperfect information. Drawing from evolutionary theory and behavioral sciences, Johnson looks at three influential cognitive biases—overconfidence, the fundamental attribution error, and in-group/out-group bias. He then examines the advantageous as well as the detrimental effects of these biases through historical case studies of the American Revolution, the Munich Crisis, and the Pacific campaign in World War II. He acknowledges the dark side of biases—when confidence becomes hubris, when attribution errors become paranoia, and when group bias becomes prejudice. Ultimately, Johnson makes a case for a more nuanced understanding of the causes and consequences of cognitive biases and argues that in the complex world of international relations, strategic instincts can, in the right context, guide better performance. Strategic Instincts shows how an evolutionary perspective can offer the crucial next step in bringing psychological insights to bear on foundational questions in international politics.
The Consuming Instinct
Author: Gad Saad
Publisher: Prometheus Books
Published: 2011-06-21
Total Pages: 390
ISBN-13: 1616144300
DOWNLOAD EBOOKIn this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
