In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
The easy, smoker-friendly way to quit from the founder of Smokenders. Completely revised and updated, this book provides all the information necessary to guide smokers through the quitting process with sections on weight gain, addiction, nicotine patches, and avoiding relapses.
Join the Revolution Bringing the Traditional Techniques to the 2lst Century. You can work like a laser and have unlimited energy. Master Teresa Yeung is an internationally recognized Master of Chi Gong, medical intuitive, speaker, healer and bestselling author who speaks on how to achieve your physical, emotional and spiritual balance with Chi Gong. She is the founder of Pureland Qi Gong(R) World Organization and The Seventh Happiness(R) School of Chi Gong, a certified private institution. She is the sole successor of Grandmaster Weizhao Wu's lineage. Wu was a distinguished Chi Gong master, educator and creator of the highly successful Wu's Eye Qi Gong helped millions of people. She is approved by National Certification Commission for Acupuncturists and Oriental Medicine (NCCAOM), U.S.A., as a continuing education professional development activity (PDA) provider. In this book, Master Teresa shares with you her findings on how to balance emotions using the art of Chi Gong breathing, visualization, and mindfulness. You will appreciate her revolutionary discovery of the Heart Chi Gong breathing exercises that balance your heart chakra, reduce stress, anxiety, depression, and sadness supporting belief change. Chi is the base of the Law of Attraction! Hear what some people have to say: "Master Teresa has created a truly insightful book, which outlines powerful pathways to the healing energy that is the very essence of Heart Chi Gong." - Arthur Lockhart, Founder Emeritus of The Gatehouse Charitable Foundation "The physical heart is the organ, which fails more often than any other. Heart Chi Gong is a masterful approach for releasing the cumulative psychological trauma underlying all heart disease." - C. Norman Shealy, MD, PhD., Founder and CEO of the International Institute of Holistic Medicine "A beautiful, informative book that will shift your relationship with stress and health. Master Teresa's powerful Chi Gong techniques will teach you a practice of releasing the stress and emotions you are carrying in different parts of your body. In a fast-paced, high stakes world, her Chi Gong provides the grounding stability to move you through your day with ease and personal power." - Teresa de Grosbois is the #1 international bestselling author of Mass Influence "This book is a great manual for anyone who wants to master their emotions and healing through chi gong. Master Teresa has done an amazing job of explaining this ancient art and making it accessible to a wide range of audiences. "- Natalie Ledwell, bestselling author of Never in Your Wildest Dreams and Co-Founder of Mind Movies "I am a huge fan of Master Teresa's work and talent. She has revolutionized traditional Chi Gong techniques for today's world. I have experienced it and am deeply moved by her practice. I highly recommend Master Teresa's excellent book, and her tremendous services!" - Debbi Dachinger, media personality, syndicated radio host, coach "Master Teresa continues to walk with integrity and generosity and the words and worlds of her teacher, Grand Master Wu and Masters before her, in following the path of Chi Gong to "Light the Sparkle of Life" and all of those in her path. Everyday expanding her life's mission in sharing Chi Gong with all of life - for the planet and all of our relations. I am so grateful for Master Teresa's courage and resiliency in stepping forward as a female leader and mentor in an area historically and primarily held by men - living fully into her calling ! " - Erin Dixon, Chi Gong Instructor, Reiki Master Join Facebook Group: Master Teresa - Unlocking Your Happiness Within. Great Blessings to You! www.TheSeventhHappiness.com
This open access textbook represents a vital contribution to global health education, offering insights into health promotion as part of patient care for bachelor’s and master’s students in health care (nurses, occupational therapists, physiotherapists, radiotherapists, social care workers etc.) as well as health care professionals, and providing an overview of the field of health science and health promotion for PhD students and researchers. Written by leading experts from seven countries in Europe, America, Africa and Asia, it first discusses the theory of health promotion and vital concepts. It then presents updated evidence-based health promotion approaches in different populations (people with chronic diseases, cancer, heart failure, dementia, mental disorders, long-term ICU patients, elderly individuals, families with newborn babies, palliative care patients) and examines different health promotion approaches integrated into primary care services. This edited scientific anthology provides much-needed knowledge, translating research into guidelines for practice. Today’s medical approaches are highly developed; however, patients are human beings with a wholeness of body-mind-spirit. As such, providing high-quality and effective health care requires a holistic physical-psychological-social-spiritual model of health care is required. A great number of patients, both in hospitals and in primary health care, suffer from the lack of a holistic oriented health approach: Their condition is treated, but they feel scared, helpless and lonely. Health promotion focuses on improving people’s health in spite of illnesses. Accordingly, health care that supports/promotes patients’ health by identifying their health resources will result in better patient outcomes: shorter hospital stays, less re-hospitalization, being better able to cope at home and improved well-being, which in turn lead to lower health-care costs. This scientific anthology is the first of its kind, in that it connects health promotion with the salutogenic theory of health throughout the chapters. the authors here expand the understanding of health promotion beyond health protection and disease prevention. The book focuses on describing and explaining salutogenesis as an umbrella concept, not only as the key concept of sense of coherence.
With lessons from Mister Rogers’ Neighborhood and examples from the acclaimed education network Remake Learning, this book brings Mister Rogers into the digital age, helping parents and teachers raise creative, curious, caring kids. Authors Gregg Behr and Ryan Rydzewski know there’s more to Mister Rogers than his trademark cardigan sweaters. To them, Mister Rogers’ Neighborhood isn’t just a children’s program — it’s a proven blueprint for raising happier, healthier kids. As young people grapple with constant reminders that the world isn’t always kind, parents and teachers can look to Fred Rogers: an ingenious scientist and legendary caregiver who was decades ahead of his time. When You Wonder, You’re Learning reveals this never-before-seen side of America’s favorite neighbor, exploring how Rogers nurtured the “tools for learning” now deemed essential for school, work, and life. These tools can boost academic performance, social-emotional well-being, and even physical health. They cost almost nothing to develop, and they’re up to ten times more predictive of children’s success than test scores. No wonder it’s been called “a must-read for anyone who cares about children.” With insights from thinkers, scientists, and teachers — many of whom worked with Rogers himself — When You Wonder, You’re Learning helps kids and the people who care for them do what Rogers taught best: become the best of whoever they are.
What are the methodologies for assessing and improving governmental policy in light of well-being? The Oxford Handbook of Well-Being and Public Policy provides a comprehensive, interdisciplinary treatment of this topic. The contributors draw from welfare economics, moral philosophy, and psychology and are leading scholars in these fields. The Handbook includes thirty chapters divided into four Parts. Part I covers the full range of methodologies for evaluating governmental policy and assessing societal condition-including both the leading approaches in current use by policymakers and academics (such as GDP, cost-benefit analysis, cost-effectiveness analysis, inequality and poverty metrics, and the concept of the "social welfare function"), and emerging techniques. Part II focuses on the nature of well-being. What, most fundamentally, determines whether an individual life is better or worse for the person living it? Her happiness? Her preference-satisfaction? Her attainment of various "objective goods"? Part III addresses the measurement of well-being and the thorny topic of interpersonal comparisons. How can we construct a meaningful scale of individual welfare, which allows for comparisons of well-being levels and differences, both within one individual's life, and across lives? Finally, Part IV reviews the major challenges to designing governmental policy around individual well-being.
Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.
