The Brand Innovation Manifesto
The Brand Innovation Manifesto

Author: John Grant

Publisher: Wiley + ORM

Published: 2011-01-19

Total Pages: 356

ISBN-13: 1119995035

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The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Guinness World Records 2005
Guinness World Records 2005

Author: Claire Folkard

Publisher:

Published: 2004

Total Pages: 298

ISBN-13: 9780851121925

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This special collectable, golden anniversary edition features all the classic records...World's Tallest Man, Most Women's Olympic Water Polo Titles - Australia (Sydney 2000), Longest running TV Chat Show - The Tonight Show and many more Also includes plenty of new, exciting records. Special 50th Anniversary Edition. Please note this book is not published until October 2004.

User-Innovation
User-Innovation

Author: Viktor Braun

Publisher: Routledge

Published: 2009-06-06

Total Pages: 315

ISBN-13: 1135255237

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Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.

The Innovation Race
The Innovation Race

Author: Andrew Grant

Publisher: John Wiley & Sons

Published: 2016-11-21

Total Pages: 384

ISBN-13: 0730328996

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If innovation is a race: Who wins? Who loses? Who gets eliminated? – and how is it possible to stay ahead of the game? The Innovation Race takes readers on a lively global adventure to explore the current state of innovation. Along the way best-selling authors Andrew and Gaia Grant search for clues on how to stay ahead in the race and design a more sustainable future. Asking the critical questions - Why do we innovate? Are we at risk of innovating for the sake of innovation? What could we be doing better? - the Grants reflect on whether, if in the race to come up with ‘the next big thing,' we may be losing the purpose behind the process. They then outline how to navigate the key paradoxical challenges that can either frustrate or fuel innovation to change the game. By taking the latest academic research and presenting it in an accessible way, the Grants present a compelling case for forging a new path for the future. The Innovation Race provides concrete strategies to support purpose-driven sustainable innovation through deep cultural transformation. A unique profiling tool reveals current organisation positioning along with potential opportunities and challenges. A practical culture change model then provides clear direction for proactive change. With economists estimating that up to 80 per cent of growth comes from new ideas and innovations, this thought-provoking book provides the strategies and tools to learn how to create an innovation culture for long term success. Identify your own sweet spot for innovative thinking Learn the strategies to transform your organisation Engage and motivate employees toward innovative action Excel in implementing a deep cultural shift The Innovation Race will make you reassess what you assumed you knew about innovation, help boost the innovation process to new levels and bring your organisation to the forefront.

Inventing the 20th Century
Inventing the 20th Century

Author: Stephen van Dulken

Publisher: NYU Press

Published: 2002-05

Total Pages: 260

ISBN-13: 9780814788127

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It's the perfect gift book for every inventor and tinker in your life!"Remarkable . . . get the book for yourself. It'll hold you for many hours." (Wall Street Journal)"A fascinating compendium for trivia seekers." (Publishers Weekly)>"Highly entertaining . . . " (Boston Globe)

The Future of Innovation
The Future of Innovation

Author: Henri Swan

Publisher: ‎ Impact Ventures Press

Published: 2022

Total Pages: 210

ISBN-13: 1087873355

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This book is everything you need to know and the most comprehensive ever published covering startup, innovation, and venture capital lifecycle in one volume of over 400 pages loaded with color graphs and illustration with actionable insights from over 100 experts at leading institution, including Stanford, Harvard, MIT, Google, Apple, NASA, and other scientific and academic research institution.

Inside the Box
Inside the Box

Author: Drew Boyd

Publisher: Simon and Schuster

Published: 2013-06-11

Total Pages: 8

ISBN-13: 145165930X

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“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).

The 9 1/2 Principles of Innovative Service
The 9 1/2 Principles of Innovative Service

Author: Chip Bell

Publisher: Sourcebooks, Inc.

Published: 2013-08-01

Total Pages: 114

ISBN-13: 1608103943

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The 9 1⁄2 Principles of Innovative Service, by international bestselling author Chip Bell, provides an engaging instruction manual and inspirational guide for making service an experience that causes your customers to swoon, smile, and sing your praises. Value-added has been the service solution for many service exemplars. But tough economic times call for a brand new approach—value-unique service. It is not about addition—adding more than customers expect; it is about a unique and unexpected creation. This refreshingly novel brand of service will leave you customers more than cheaply entertained—it leaves them awed and richly stirred.

The Power of Little Ideas
The Power of Little Ideas

Author: David Robertson

Publisher: Harvard Business Press

Published: 2017-04-11

Total Pages: 287

ISBN-13: 1633691691

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The logical and enduring way to innovate. Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

Inventing the 19th Century
Inventing the 19th Century

Author: Stephen van Dulken

Publisher: NYU Press

Published: 2001

Total Pages: 225

ISBN-13: 0814788114

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Dishwashers, electric light bulbs, gramophones, motion picture cameras, radios, roller skates, typewriters. While these inventions seem to speak of the 20th century, they all in fact date from the 19th century. The Victorian age (1837-1901) was a period of enormous technological progress in communications, transport, and many other areas of life. Illustrated by the original patent drawings from The British Library's extensive collection, this attractive book chronicles the history of the one hundred most important, innovative, and memorable inventions of the 19th century. The vivid picture of the Victorian age unfolds as inventions from the ground-breaking—such as aspirin, dynamite, and the telephone—to the everyday—like blue jeans and tiddlywinks—are revealed decade by decade. Together they provide a vivid picture of Victorian life. This follow-up volume to Stephen van Dulken’s acclaimed Inventing the 20th Century will be compelling reading to anyone interested in inventors and the “age of machines.” From the cash register to the safety pin, from the machine gun to the pocket protector, and from lawn tennis to the light bulb, Inventing the 19th Century is a fascinating, illustrative window into the Victorian Age.