Christopher Columbus, Vasco da Gama and Ferdinand Magellan are all familiar names from the Age of Exploration (1400–1550). Columbus is known for discovering America; Vasco da Gama is the first European to sail to India; and Magellan is believed to have completed the first circumnavigation of the globe. Such common-sense knowledge has met a serious challenge with new findings related to the great Chinese navigator and explorer Cheng Ho (1371–1435). Over a span of 28 years from 1405 to 1433, he directed seven large-scale voyages to the western Pacific Ocean and the Indian Ocean, and left his mark in over 30 countries in Southeast Asia, West Asia and East Africa. Historians have even suggested that Cheng Ho and his massive fleet could have made their way to America and Australia. How much do you know about Cheng Ho and the voyages he commanded? When and how did these voyages take place? What influences have these historic voyages exerted on the places Cheng Ho had set his feet on? In what aspects is Cheng Ho different from the European explorers? Check out the Ambassador of Peace in this book!
Chapteh, congkak, hopscotch and five stones... do these names ring a bell? This book takes you back in time to the 1950s and 1960s for some old school games that children used to play before the age of iPads, Nintendo and the Internet. None of the games mentioned in this book are electronic, yet they have provided many hours of fun and entertainment for the kids of yesterday. Read on to find out which games have been played for more than 5,000 years, and the origins of certain toys we have taken for granted. Hark back to a simpler era when fun was about maximising a child's imagination and creativity, and discover new ways of having fun! Whether you are a child, parent or simply someone who is nostalgic about the good old days at kampungs, this book is meant for you!
Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered include: * an overview of international trade * Maritime Law * economic organisation and principles * financing ships and shipping companies * market research and forecasting.
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
A lighthearted chronicle of how foods have transformed human culture throughout the ages traces the barley- and wheat-driven early civilizations of the near East through the corn and potato industries in America.
Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is the most comprehensive foundational text on the complex topics of nutrigenetics and nutrigenomics. Edited by three leaders in the field with contributions from the most well-cited researchers conducting groundbreaking research in the field, the book covers how the genetic makeup influences the response to foods and nutrients and how nutrients affect gene expression. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is broken into four parts providing a valuable overview of genetics, nutrigenetics, and nutrigenomics, and a conclusion that helps to translate research into practice. With an overview of the background, evidence, challenges, and opportunities in the field, readers will come away with a strong understanding of how this new science is the frontier of medical nutrition. Principles of Nutrigenetics and Nutrigenomics: Fundamentals for Individualized Nutrition is a valuable reference for students and researchers studying nutrition, genetics, medicine, and related fields. - Uniquely foundational, comprehensive, and systematic approach with full evidence-based coverage of established and emerging topics in nutrigenetics and nutrigenomics - Includes a valuable guide to ethics for genetic testing for nutritional advice - Chapters include definitions, methods, summaries, figures, and tables to help students, researchers, and faculty grasp key concepts - Companion website includes slide decks, images, questions, and other teaching and learning aids designed to facilitate communication and comprehension of the content presented in the book
From the late fifteenth to the nineteenth centuries, the Hispanic Monarchy was one of the largest and most diverse political communities known in history. At its apogee, it stretched from the Castilian plateau to the high peaks of the Andes; from the cosmopolitan cities of Seville, Naples, or Mexico City to Santa Fe and San Francisco; from Brussels to Buenos Aires and from Milan to Manila. During those centuries, Spain left its imprint across vast continents and distant oceans contributing in no minor way to the emergence of our globalised era. This was true not only in an economic sense-the Hispano-American silver peso transported across the Atlantic and the Pacific by the Spanish fleets was arguably the first global currency, thus facilitating the creation of a world economic system-but intellectually and artistically as well. The most extraordinary cultural exchanges took place in practically every corner of the Hispanic world, no matter how distant from the metropolis. At various times a descendant of the Aztec nobility was translating a Baroque play into Nahuatl to the delight of an Amerindian and mixed audience in the market of Tlatelolco; an Andalusian Dominican priest was writing the first Western grammar of the Chinese language in Fuzhou, a Chinese city that enjoyed a trade monopoly with the Spanish Philippines; a Franciscan friar was composing a piece of polyphonic music with lyrics in Quechua to be played in a church decorated with Moorish-style ceilings in a Peruvian valley; or a multi-ethnic team of Amerindian and Spanish naturalists was describing in Latin, Spanish and local vernacular languages thousands of medicinal plants, animals and minerals previously unknown to the West. And, most probably, at the same time that one of those exchanges were happening, the members of the School of Salamanca were laying the foundations of modern international law or formulating some of the first modern theories of price, value and money, Cervantes was writing Don Quixote, Velázquez was painting Las Meninas, or Goya was exposing both the dark and bright sides of the European Enlightenment. Actually, whenever we contemplate the galleries devoted to Velázquez, El Greco, Zurbarán, Murillo or Goya in the Prado Museum in Madrid; when we visit the National Palace in Mexico City, a mission in California, a Jesuit church in Rome or the Intramuros quarter in Manila; or when we hear Spanish being spoken in a myriad of accents in the streets of San Francisco, New Orleans or Manhattan we are experiencing some of the past and present fruits of an always vibrant and still expanding cultural community. As the reader can infer by now, this book is about how Spain and the larger Hispanic world have contributed to world history and in particular to the history of civilisation, not only at the zenith of the Hispanic Monarchy but throughout a much longer span of time.
Admiral Zheng He and Southeast Asia commemorates the 600th anniversary of Admiral Zheng Hes maiden voyage to Southeast Asia and beyond. The book is jointly issued by the Institute of Southeast Asian Studies, Singapore and the International Zheng He Society. To reflect Asian views on the subject matter, nine articles written by Asian scholars Chung Chee Kit, Hsu Yun-Tsiao, Leo Suryadinata, Tan Ta Sen, Tan Yeok Seong, Wang Gungwu, and Johannes Widodo have been reproduced in this volume. Originally published from 1964 to 2005, the articles are grouped into three clusters. The first cluster of three articles examines the relationship of the Ming court, especially during the Zheng He expeditions, with Southeast Asia in general and the Malacca empire in particular. The next cluster looks at the socio-cultural impact of the Zheng He expeditions on some Southeast Asian countries, with special reference to the role played by Zheng He in the Islamization of Indonesia (Java) and the urban architecture of the region. The last three articles deal with the route of the Zheng He expeditions and the location of the places that were visited.
