Minority Marketing: Research Perspectives for the 1990s

Minority Marketing: Research Perspectives for the 1990s

Author: Robert L. King

Publisher: Springer

Published: 2015-05-08

Total Pages: 126

ISBN-13: 3319173863

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Forecasting With The Theta Method

Forecasting With The Theta Method

Author: Kostas I. Nikolopoulos

Publisher: John Wiley & Sons

Published: 2019-03-18

Total Pages: 198

ISBN-13: 1119320763

DOWNLOAD EBOOK

The first book to be published on the Theta method, outlining under what conditions the method outperforms other forecasting methods This book is the first to detail the Theta method of forecasting – one of the most difficult-to-beat forecasting benchmarks, which topped the biggest forecasting competition in the world in 2000: the M3 competition. Written by two of the leading experts in the forecasting field, it illuminates the exact replication of the method and under what conditions the method outperforms other forecasting methods. Recent developments such as multivariate models are also included, as are a series of practical applications in finance, economics, and healthcare. The book also offers practical tools in MS Excel and guidance, as well as provisional access, for the use of R source code and respective packages. Forecasting with the Theta Method: Theory and Applications includes three main parts. The first part, titled Theory, Methods, Models & Applications details the new theory about the method. The second part, Applications & Performance in Forecasting Competitions, describes empirical results and simulations on the method. The last part roadmaps future research and also include contributions from another leading scholar of the method – Dr. Fotios Petropoulos. First ever book to be published on the Theta Method Explores new theory and exact conditions under which methods would outperform most forecasting benchmarks Clearly written with practical applications Employs R – open source code with all included implementations Forecasting with the Theta Method: Theory and Applications is a valuable tool for both academics and practitioners involved in forecasting and respective software development.


Transformative Consumer Research for Personal and Collective Well-Being

Transformative Consumer Research for Personal and Collective Well-Being

Author: David Glen Mick

Publisher: Routledge

Published: 2012-01-26

Total Pages: 768

ISBN-13: 1136698744

DOWNLOAD EBOOK

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.


Minority Marketing: Issues and Prospects

Minority Marketing: Issues and Prospects

Author: Robert L. King

Publisher: Springer

Published: 2015-05-08

Total Pages: 176

ISBN-13: 3319173928

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


The Ghetto in Global History

The Ghetto in Global History

Author: Wendy Z. Goldman

Publisher: Routledge

Published: 2017-11-27

Total Pages: 481

ISBN-13: 1351584103

DOWNLOAD EBOOK

The Ghetto in Global History explores the stubborn tenacity of ‘the ghetto’ over time. As a concept, policy, and experience, the ghetto has served to maintain social, religious, and racial hierarchies over the past five centuries. Transnational in scope, this book allows readers to draw thought-provoking comparisons across time and space among ghettos that are not usually studied alongside one another. The volume is structured around four main case studies, covering the first ghettos created for Jews in early modern Europe, the Nazis' use of ghettos, the enclosure of African Americans in segregated areas in the United States, and the extreme segregation of blacks in South Africa. The contributors explore issues of discourse, power, and control; examine the internal structures of authority that prevailed; and document the lived experiences of ghetto inhabitants. By discussing ghettos as both tools of control and as sites of resistance, this book offers an unprecedented and fascinating range of interpretations of the meanings of the "ghetto" throughout history. It allows us to trace the circulation of the idea and practice over time and across continents, revealing new linkages between widely disparate settings. Geographically and chronologically wide-ranging, The Ghetto in Global History will prove indispensable reading for all those interested in the history of spatial segregation, power dynamics, and racial and religious relations across the globe.