The Export Marketing Imperative

The Export Marketing Imperative

Author: Michael R. Czinkota

Publisher: South Western Educational Publishing

Published: 2004

Total Pages: 292

ISBN-13:

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Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.


K-Pop

K-Pop

Author: John Lie

Publisher: Univ of California Press

Published: 2015

Total Pages: 248

ISBN-13: 0520283120

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K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.


Goyal's Target CUET (UG) 2022 Section II - Environmental Studies

Goyal's Target CUET (UG) 2022 Section II - Environmental Studies

Author: Indira Sarkar

Publisher: Goyal Brothers Prakashan

Published: 2022-05-01

Total Pages: 136

ISBN-13: 9394946632

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Goyal's Target CUET (UG) 2022 Section II - Environmental Studies (Chapter-wise study notes, Chapter-wise MCQs and with 3 Sample Papers) Goyal's Target CUET 2022 Books will help you to score 90% plus in CUET (UG) 2022 Exam conducted by National Testing Agency (NTA) for admission to all the Central Universities for the academic session 2022-23. Salient Features of Goyal's Target CUET (UG) 2022 Books Strictly according to the latest syllabus released by NTA for CUET (UG) - 2022-23 Chapter-wise study notes to enable quick revision and systematic flow of concepts Chapter-wise MCQs based on syllabus released by NTA and books published by NCERT Chapter-wise MCQs based on input text 3 Practice Papers


Globalization and National Security

Globalization and National Security

Author: Jonathan Kirshner

Publisher: Routledge

Published: 2013-01-11

Total Pages: 362

ISBN-13: 1135917299

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In this book, top scholars of international relations assess the consequences of globalization for national security, identifying three distinct ‘processes’ of globalization - the intensification of economic exchange, the flow of information, and marketization (the expansion of the set of social relations governed by market forces)-exploring how they can affect the capacity and power of states as well as conflict within and among them. Though much has been written on the topics of globalization and national security, there has been relatively little in the way of a systematic examination of the impact that globalization has on a state's national security. These essays deal with how state-less actors, such as terrorists, utilize the benefits of globalization, changing the nature of the security game. Failure to account for the influence of globalization will make it increasingly difficult to understand changes in the balance of power, prospects for war, and strategic choices embraced by states.


Foreign Economic Policy

Foreign Economic Policy

Author: Kathleen B. Rasmussen

Publisher: Government Printing Office

Published: 2013

Total Pages: 1192

ISBN-13: 9780160920851

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The Foreign Relations of the United States series presents the official documentary historical record of major U.S. foreign policy decisions and significant diplomatic activity. The series, which is produced by the State Department's Office of the Historian, began in 1861 and now comprises more than 350 individual volumes. The volumes published over the last two decades increasingly contain declassified records from all the foreign affairs agencies.