The Evolution of Market Structure in the North American Newsprint Paper Industry, 1870 to 1970
Author: Bret Stanton McMurran
Publisher:
Published: 1988
Total Pages: 780
ISBN-13:
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Author: Bret Stanton McMurran
Publisher:
Published: 1988
Total Pages: 780
ISBN-13:
DOWNLOAD EBOOKAuthor: Dale A. Stirling
Publisher: Scarecrow Press
Published: 2009-03-26
Total Pages: 324
ISBN-13: 0810867028
DOWNLOAD EBOOKWith a view toward the heritage of North American Industry, A Bibliographic Guide to North American Industry: History, Health, and Hazardous Waste provides recommended readings in historical and contemporary literature related to the origins of specific industries, the health and safety issues they face, and how they manage waste and prevent pollution. It encompasses three areas of industry that are critical to understanding the whole of industry: historical development, protection of worker health, and management of associated hazardous substances and materials. This publication serves the reference needs of researchers examining issues of historical development of industry, worker exposure to hazardous substances and materials, and historic and contemporary management of hazardous wastes. The book is unique in using the North American Industrial Classification System as a framework for organizing bibliographic entries. Attorneys, historians, economists, and all others interested in historical and contemporary issues facing North American industry find here a useful and important resource.
Author: Thomas Heinrich
Publisher: Ohio State University Press
Published: 2004
Total Pages: 278
ISBN-13: 0814209769
DOWNLOAD EBOOKAt the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Author:
Publisher:
Published: 1988
Total Pages: 1246
ISBN-13:
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Publisher:
Published: 1997
Total Pages: 620
ISBN-13:
DOWNLOAD EBOOKArticle abstracts and citations of reviews and dissertations covering the United States and Canada.
Author:
Publisher:
Published: 1988
Total Pages: 728
ISBN-13:
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Publisher:
Published: 1989
Total Pages: 1252
ISBN-13:
DOWNLOAD EBOOKAuthor: Union for Radical Political Economics
Publisher:
Published: 1987
Total Pages: 12
ISBN-13:
DOWNLOAD EBOOKAuthor: Xerox University Microfilms
Publisher:
Published: 1973
Total Pages: 832
ISBN-13:
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