Helping ethnographers devise a clearly articulated explanation of their methods, this book argues that norms about discussing methods in ethnographies are underdeveloped. The book considers what ought to be normative in methods discussions within ethnography - from the research design to the end product.
The Ethnographer’s Way guides researchers through the exciting process of turning an initial idea into an in-depth research project. Kristin Peterson and Valerie Olson introduce “multidimensioning,” a method for planning projects that invites scholars to examine their research interests from all angles. Researchers learn to integrate seemingly disparate groups, processes, sites, and things into a unified conceptual framework. The handbook’s ten modules walk readers step-by-step, from the initial lightbulb moment to constructing research descriptions, planning data gathering, writing grant and dissertation proposals, and preparing for fieldwork. Designed for ethnographers and those working across disciplines, these modules provide examples of multidimensional research projects with exercises readers can utilize to formulate their own projects. The authors incorporate group work into each module to break the isolation common in academic project design. In so doing, Peterson and Olson’s handbook provides essential support and guidance for researchers working at all levels and stages of a project.
Harry Wolcott discusses the fundamental nature of ethnographic studies, offering important suggestions on improving and deepening research practices for both novice and expert researchers.
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
A practical guide to the ethnographic study of online cultures, and beyond Ethnography and Virtual Worlds is the only book of its kind—a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results. Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame Draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft Provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues Guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results Addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.
Experimenting with Ethnography collects twenty-one essays that open new paths for doing ethnographic analysis. The contributors—who come from a variety of intellectual and methodological traditions—enliven analysis by refusing to take it as an abstract, disembodied exercise. Rather, they frame it as a concrete mode of action and a creative practice. Encompassing topics ranging from language and the body to technology and modes of collaboration, the essays invite readers to focus on the imaginative work that needs to be performed prior to completing an argument. Whether exchanging objects, showing how to use drawn images as a way to analyze data, or working with smartphones, sound recordings, and social media as analytic devices, the contributors explore the deliberate processes for pursuing experimental thinking through ethnography. Practical and broad in theoretical scope, Experimenting with Ethnography is an indispensable companion for all ethnographers. Contributors. Patricia Alvarez Astacio, Andrea Ballestero, Ivan da Costa Marques, Steffen Dalsgaard, Endre Dányi, Marisol de la Cadena, Marianne de Laet, Carolina Domínguez Guzmán, Rachel Douglas-Jones, Clément Dréano, Joseph Dumit, Melanie Ford Lemus, Elaine Gan, Oliver Human, Alberto Corsín Jiménez, Graham M. Jones, Trine Mygind Korsby, Justine Laurent, James Maguire, George E. Marcus, Annemarie Mol, Sarah Pink, Els Roding, Markus Rudolfi, Ulrike Scholtes, Anthony Stavrianakis, Lucy Suchman, Katie Ulrich, Helen Verran, Else Vogel, Antonia Walford, Karen Waltorp, Laura Watts, Brit Ross Winthereik
Association of Recorded Sound Collections Awards for Excellence Best Research in the General History of Recorded Sound (2000) The invention of the cylinder phonograph at the end of the nineteenth century opened up a new world for cultural research. Indeed, Edison's talking machine became one of the basic tools of anthropology. It not only equipped researchers with the means of preserving folk songs but it also enabled them to investigate a wide spectrum of distinct vocal expressions in the emerging fields of anthropology and folklore. Ethnographers grasped its huge potential and fanned out through regional America to record rituals, stories, word lists, and songs in isolated cultures. From the outset the federal government helped fuel the momentum to record cultures that were at risk of being lost. Through the Bureau of American Ethnology, the Smithsonian Institution took an active role in preserving native heritage. It supported projects to make phonographic documentation of American Indian language, music, and rituals before developing technologies and national expansion might futher undermine them. This study of the early phonograph's impact shows traditional ethnography being transformed, for attitudes of both ethnographers and performers were reshaped by this exciting technology. In the presence of the phonograph both fieldwork and the materials collected were revolutionized. By radically altering the old research modes, the phonograph brought the disciplines of anthropology and folklore into the modern era. At first the instrument was as strange and new to the fieldworkers as it was to their subjects. To some the first encounter with the phonograph was a deeply unsettling experience. When it was demonstrated in 1878 before members of the National Academy of Sciences, several members of the audience fainted. Even its inventor was astonished. Of his first successful test of his tinfoil phonograph, Thomas A. Edison said, "I was never taken so aback in my life." The cylinders that have survived from these times offer an unrivaled resource not only for contemporary scholarship but also for a grassroots renaissance of cultural and religious values. In tracing the historical interplay of the talking machine with field research, A Spiral Way underscores the natural adaptablity of cultural study to this new technology.
This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative ‘practice’ of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and ‘field walking’.
Despite its importance to how humans inhabit their environments, walking has rarely received the attention of ethnographers. Ways of Walking combines discussions of embodiment, place and materiality to address this significant and largely ignored 'technique of the body'. This book presents studies of walking in a range of regional and cultural contexts, exploring the diversity of walking behaviours and the variety of meanings these can embody. As an original collection of ethnographic work that is both coherent in design and imaginative in scope, this primarily anthropological book includes contributions from geographers, sociologists and specialists in education and architecture, offering insights into human movement, landscape and social life. With its interdisciplinary nature and truly international appeal, Ways of Walking will be of interest to scholars across a range of social sciences, as well as to policy makers on both local and national levels.