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Author: Daniel Mauleón
Publisher: Capstone Press
Published: 2019-08
Total Pages: 33
ISBN-13: 1543571689
DOWNLOAD EBOOKEver since people have played video games, there has been competition. Today Esports is an intense matchup. Teams and athletes from all over the world competing for prize money while audiences watch and cheer. Find out what else makes this sport such a success.
Author: Jonathan Hennessey
Publisher: Ten Speed Graphic
Published: 2017-10-03
Total Pages: 192
ISBN-13: 0399578919
DOWNLOAD EBOOKA complete, illustrated history of video games--highlighting the machines, games, and people who have made gaming a worldwide, billion-dollar industry/artform--told in a graphic novel format. Author Jonathan Hennessey and illustrator Jack McGowan present the first full-color, chronological origin story for this hugely successful, omnipresent artform and business. Hennessey provides readers with everything they need to know about video games--from their early beginnings during World War II to the emergence of arcade games in the 1970s to the rise of Nintendo to today's app-based games like Angry Birds and Pokemon Go. Hennessey and McGowan also analyze the evolution of gaming as an artform and its impact on society. Each chapter features spotlights on major players in the development of games and gaming that contains everything that gamers and non-gamers alike need to understand and appreciate this incredible phenomenon.
Author: Daniel Montgomery Cole Mauleón
Publisher: Video Game Revolution
Published: 2019-08
Total Pages: 33
ISBN-13: 1543571557
DOWNLOAD EBOOKEver since people have played video games, there has been competition. Today Esports is an intense matchup. Teams and athletes from all over the world competing for prize money while audiences watch and cheer. Find out what else makes this sport such a success.
Author: Kenon A. Brown
Publisher: Rowman & Littlefield
Published: 2021-08-18
Total Pages: 257
ISBN-13: 1793650632
DOWNLOAD EBOOKRevolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Author: Jonathan Stringfield
Publisher: John Wiley & Sons
Published: 2022-07-15
Total Pages: 262
ISBN-13: 1119855373
DOWNLOAD EBOOKAn essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Annette R. Hofmann
Publisher: Taylor & Francis
Published: 2024-04-17
Total Pages: 182
ISBN-13: 1040017282
DOWNLOAD EBOOKThis book offers new, multidisciplinary perspectives on esports, one of the most rapidly growing sectors in the sports and leisure industries. Drawing on sociology, philosophy, education, business, economics, and sports science, this book considers the rise of esports, its impact on sports and society more widely, and the direction of travel for esports in the future. Featuring cutting-edge work from researchers in Europe, North America, and Asia, this book explores definitions of “esport” and “virtual sport,” and the philosophical basis by which we understand movement and embodiment in the context of digital gaming. It considers the health and well-being needs of esports athletes, across physical, mental, and social dimensions, as well as how nutrition and training relate to performance and injury prevention. This book also considers the economics of the esports industry and how the concept of sportification can be used to describe esports’ development, as well as the challenges and debates surrounding gender and representation in esports. A final section of this book looks at esports in education, in schools and universities, and considers the future of esports for a generation of digital natives. This book makes a useful contribution to the growing body of knowledge on esports and should be a thought-provoking read for anybody with an interest in sports studies, gaming, or the impact of technology on wider society.
Author: Mark Gallagher
Publisher: Kogan Page Publishers
Published: 2021-10-03
Total Pages: 236
ISBN-13: 139860271X
DOWNLOAD EBOOKHave you ever wondered what has made Mercedes the undisputed kings of Formula One? Do you want to know how Lewis Hamilton has managed to exceed legendary driver Michael Schumacher's record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy? In this riveting insider's account of nearly 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills. You also need to bring in the ability to design, manufacture, develop and launch a constantly improving high-technology product, constantly working to immoveable deadlines with an immense supply chain and tight regulations. The Business of Winning sets out a one-stop management guide for business leaders keen to emulate this high-speed, high-impact approach to business. This entirely revised new edition unveils how Formula One is using new technologies to finesse the most minute of details, whilst reaching new audiences, playing its part in sustainability with the aim of being carbon neutral by 2030 and showing the way to diversity and inclusion.
Author: Marcus Tesla
Publisher: Publifye AS
Published: 2024-10-15
Total Pages: 227
ISBN-13: 8233933821
DOWNLOAD EBOOK""The History of Games"" offers a captivating exploration of how digital entertainment has evolved from its humble beginnings to become a global cultural phenomenon. This comprehensive book traces the journey of video games from early arcade machines to today's immersive virtual reality experiences, highlighting the technological advancements and creative innovations that have shaped the industry. The book delves into the rise of pioneering companies like Atari and Nintendo, the emergence of iconic franchises such as Super Mario and Grand Theft Auto, and the evolution of game development from small teams to multinational corporations. It examines how each generation of gaming hardware expanded the possibilities for interactive entertainment, while also exploring the changing demographics of gamers and the diversification of game genres. The authors provide insights into the creative processes behind landmark titles, offering readers a behind-the-scenes look at the challenges involved in creating immersive digital worlds. Beyond chronicling the industry's history, ""The History of Games"" analyzes the broader impact of gaming technology on society, including its influence on fields like education, corporate training, and scientific research. The book addresses controversial topics such as video game violence and addiction, while also speculating on the future of gaming with emerging technologies like augmented reality and artificial intelligence. This engaging narrative serves as both a comprehensive reference and a thought-provoking exploration of digital culture's past, present, and future.
Author: Julia Hiltscher
Publisher: BoD – Books on Demand
Published: 2024-08-15
Total Pages: 157
ISBN-13: 3759750710
DOWNLOAD EBOOKIn our latest yearbook, we explore the strategic dynamics and global impact of eSports, highlighting the revolution of intelligent agents, the fusion of traditional sports, and insights into legal and economic challenges. Personal stories showcase the potential for career development within the vibrant gaming community. This edition celebrates the resilience and spirit of eSports, emphasizing its promising future in competitive gaming. Join us in examining the innovations, cultural shifts, and the passionate community driving the industry forward.
Author: GURMEET SINGH DANG
Publisher: GURMEETWEB TECHNICAL LABS
Published:
Total Pages: 1394
ISBN-13: 9359750077
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