[PDF] Full The Employer Brand Download eBook

The Employer Brand

Author: Simon Barrow

Publisher: John Wiley & Sons

Published: 2011-01-19

Total Pages: 245

ISBN-13: 111999554X

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

The Employer Brand

Author: Helen Rosethorn

Publisher: CRC Press

Published: 2016-03-23

Total Pages: 212

ISBN-13: 1317034236

DOWNLOAD EBOOK

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Employer Branding For Dummies

Author: Richard Mosley

Publisher: John Wiley & Sons

Published: 2017-01-19

Total Pages: 364

ISBN-13: 111907178X

DOWNLOAD EBOOK

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

International Employer Brand Management

Author: Lena Christiaans

Publisher: Springer Science & Business Media

Published: 2012-11-28

Total Pages: 275

ISBN-13: 3658004568

DOWNLOAD EBOOK

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Author: Bryan Adams

Publisher: Houndstooth Press

Published: 2020-03-17

Total Pages: 354

ISBN-13: 9781544507064

DOWNLOAD EBOOK

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Employer Branding for the Hospitality and Tourism Industry

Author: Sjoerd Gehrels

Publisher: Emerald Group Publishing

Published: 2019-07-10

Total Pages: 231

ISBN-13: 1789730716

DOWNLOAD EBOOK

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Employer Branding for Competitive Advantage

Author: Geeta Rana

Publisher: CRC Press

Published: 2021-03-21

Total Pages: 223

ISBN-13: 1000362183

DOWNLOAD EBOOK

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

The Employer Brand Handbook

Author: James Ellis

Publisher:

Published: 2020-05-03

Total Pages: 126

ISBN-13:

DOWNLOAD EBOOK

Your Employer Brand Depends on Your Recruiters, So Get The Most Out Of ThemOne part of employer branding is conceptual: positioning, value proposition, target segmentation and messaging, etc. But another part is very very tactical: working with marketing teams, developing metrics, social media planning, etc. In this book, we go deep on how to work with recruiters: building relationships, developing projects they value, how to service them so that they help you.The handbook which walks you step-by-step through the projects you need to build great relationships with recruiters and train them how to support your brand.This book includes checklists, examples and emails you can copy and paste immediately to turn your recruiters onto advocates and fans. All the things that I learned and built over the last five years as both an in-house employer brand owner, and as a consultant to companies large and small. Get the know how and the edge in leveraging recruiters.