The Emerald Handbook of Luxury Management for Hospitality and Tourism

The Emerald Handbook of Luxury Management for Hospitality and Tourism

Author: Anupama S. Kotur

Publisher: Emerald Group Publishing

Published: 2022-01-25

Total Pages: 660

ISBN-13: 9781839829017

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The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.


The Emerald Handbook of Luxury Management for Hospitality and Tourism

The Emerald Handbook of Luxury Management for Hospitality and Tourism

Author: Anupama S. Kotur

Publisher: Emerald Group Publishing

Published: 2022-01-25

Total Pages: 576

ISBN-13: 1839829001

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The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.


The Emerald Handbook of Luxury Management for Hospitality and Tourism

The Emerald Handbook of Luxury Management for Hospitality and Tourism

Author: Anupama S. Kotur

Publisher: Emerald Group Publishing

Published: 2022-01-25

Total Pages: 395

ISBN-13: 1839829028

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The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.


Handbook of Research on Digital Transformation Management and Tools

Handbook of Research on Digital Transformation Management and Tools

Author: Pettinger, Richard

Publisher: IGI Global

Published: 2022-06-30

Total Pages: 765

ISBN-13: 1799897656

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Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.


Advances in Hospitality and Leisure

Advances in Hospitality and Leisure

Author: Joseph S. Chen

Publisher: Emerald Group Publishing

Published: 2023-12-14

Total Pages: 177

ISBN-13: 1837530904

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This nineteenth annual volume of Advances in Hospitality and Leisure includes full papers and research notes. Articles involve a quantitative or qualitative approach along with conceptual models.


The Emerald Handbook of ICT in Tourism and Hospitality

The Emerald Handbook of ICT in Tourism and Hospitality

Author: Azizul Hassan

Publisher: Emerald Group Publishing

Published: 2020-11-30

Total Pages: 582

ISBN-13: 1839826908

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The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.


Research Handbook on Luxury Branding

Research Handbook on Luxury Branding

Author: Felicitas Morhart

Publisher: Edward Elgar Publishing

Published: 2020-04-24

Total Pages: 365

ISBN-13: 1786436353

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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.


Sustainable Transport and Tourism Destinations

Sustainable Transport and Tourism Destinations

Author: Luca Zamparini

Publisher: Emerald Group Publishing

Published: 2021-02-08

Total Pages: 180

ISBN-13: 1839091290

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Transport and sustainability are intrinsically linked. This book examines the links between transport, tourism, and sustainability by means of a series of large case studies covering several countries.


The New Luxury Experience

The New Luxury Experience

Author: Wided Batat

Publisher: Springer

Published: 2019-04-29

Total Pages: 252

ISBN-13: 3030016714

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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK