The Effects of Children's Television Commercials on Elementary School Children
Author: Kristin Groth
Publisher:
Published: 1987
Total Pages: 32
ISBN-13:
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Author: Kristin Groth
Publisher:
Published: 1987
Total Pages: 32
ISBN-13:
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Publisher:
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Adler
Publisher: Washington : National Science Foundation
Published: 1977
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard Adler
Publisher: Great Source Education Group
Published: 1980
Total Pages: 392
ISBN-13:
DOWNLOAD EBOOKAuthor: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 346
ISBN-13: 1135626308
DOWNLOAD EBOOKConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Dr. Anjali Y. Chaudhari
Publisher: Lulu.com
Published:
Total Pages: 367
ISBN-13: 1365469034
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Publisher:
Published: 1975
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKAuthor: Brian M. Young
Publisher: Oxford University Press, USA
Published: 1990
Total Pages: 376
ISBN-13:
DOWNLOAD EBOOKA study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author: M. Carole Macklin
Publisher: SAGE Publications
Published: 1999-07-16
Total Pages: 337
ISBN-13: 1452262179
DOWNLOAD EBOOKChildren represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Author: Clara P. Ferguson
Publisher:
Published: 1975
Total Pages: 102
ISBN-13:
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