The Direct Marketing Cookbook
The Direct Marketing Cookbook

Author: Daniel J. Polito

Publisher: iUniverse

Published: 2004

Total Pages: 289

ISBN-13: 0595317871

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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.

Business to Business Direct Marketing
Business to Business Direct Marketing

Author: Robert W. Bly

Publisher: McGraw Hill Professional

Published: 1998

Total Pages: 424

ISBN-13: 9780844232430

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

The Santa Monica Farmers' Market Cookbook
The Santa Monica Farmers' Market Cookbook

Author: Amelia Saltsman

Publisher:

Published: 2007

Total Pages: 228

ISBN-13:

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"A regional market with national presence, the Santa Monica Farmers' Market has long inspired both renowned chefs and home cooks. One of the oldest and largest markets in the state (with 20,000 customers weekly), it stands at the forefront of a national trend toward cooking with local and seasonal ingredients. For more than twenty years, Amelia Saltsman has shopped its stands, talked with its farmers, and cooked its magnificent produce for family and friends. The result is The Santa Monica Farmers' Market Cookbook, a celebration of the market's excellence and its hardworking farmers. What's the difference between white and green zucchini? What are amaranth, sapote, and ramps? With Amelia as your guide, you'll learn the answers to these questions and more. In these pages, you'll find advice on how to select and store produce, stories about farmers and their crops, chef and farmer cooking tips, and more than 100 of Amelia's simple, tempting recipes"--Publisher description

Data Mining Cookbook
Data Mining Cookbook

Author: Olivia Parr Rud

Publisher: John Wiley & Sons

Published: 2001-06-01

Total Pages: 399

ISBN-13: 0471437514

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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Marketing Cookbook for Translators
Marketing Cookbook for Translators

Author: Tess Whitty

Publisher: Createspace Independent Publishing Platform

Published: 2014-11-27

Total Pages: 0

ISBN-13: 9781502507792

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A must-have for high-aiming translatorsTess Whitty's 'Marketing Cookbook For Translators' is a simple and easy to follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business.The book, written in a friendly "cookbook" manner explores various aspects of marketing like "pantry", the basic assessment of requirements; "appetizers", where she lays stress on the ways to plan marketing; "main course", where the big guns come out: finding clients and winning over them, and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture on how marketing works.The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux.Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action oriented.Learning from others' experience is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.

Marketing for the Digital Era:The Digital Marketing Cookbook
Marketing for the Digital Era:The Digital Marketing Cookbook

Author: Anurag Lala

Publisher: Anurag Lala

Published: 2023-04-21

Total Pages: 348

ISBN-13:

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This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more. The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.