The Digital Marketer Storybook
The Digital Marketer Storybook

Author: Himadri Sengupta

Publisher: Himadri Sengupta

Published: 2024-09-15

Total Pages: 461

ISBN-13:

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CAN THEIR LOVE SURVICE THE RUTHLESS WORLD OF DIGITAL MARKETING? Jaime has always wanted to be the rising star in the cutthroat world of digital marketing. But as he faces mounting pressure and failures, he's on the brink of losing everything he's worked so hard to build. Just when he's about to give up, he meets Isabella, an ambitious and successful entrepreneur with a thriving online beauty business. The two quickly form a partnership, combining their expertise and drive to take their businesses to new heights. But with success comes new challenges, and their relationship is put to the test in ways they never could have imagined. As they navigate the high stakes of the online business world and struggle to find balance in their personal lives, Jaime and Isabella's love is pushed to its limits. Will their partnership shatter under the pressure of entrepreneurship? WHATS INSIDE? ⦁ Romance and entrepreneurship ⦁ Real world Business challenge Solutions ⦁ Business and Life Balance ⦁ High stake of ambitions Get ready to dive into a captivating story of love and ambition colliding. With a realistic portrayal of the challenges faced by modern entrepreneurs, this book will leave you on the edge of your seat, wondering what lengths this couple will go to in order to achieve their dreams.

Digital Marketing Fundamentals
Digital Marketing Fundamentals

Author: Marjolein Visser

Publisher: Routledge

Published: 2019-11-04

Total Pages: 834

ISBN-13: 1000035328

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

The Ultimate Digital Marketing Book
The Ultimate Digital Marketing Book

Author: Nick Smith

Publisher: Teach Yourself

Published: 2023-02-02

Total Pages: 431

ISBN-13: 1473688426

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If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Building a StoryBrand
Building a StoryBrand

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2017-10-10

Total Pages: 241

ISBN-13: 0718033337

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Best Digital Marketing Campaigns in the World
The Best Digital Marketing Campaigns in the World

Author: Damian Ryan

Publisher: Kogan Page Publishers

Published: 2011-06-03

Total Pages: 224

ISBN-13: 0749460636

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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Digital Marketing Fundamentals
Digital Marketing Fundamentals

Author: Marjolein Visser

Publisher: Taylor & Francis

Published: 2021-07-05

Total Pages: 650

ISBN-13: 1000442896

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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Storyscaping
Storyscaping

Author: Gaston Legorburu

Publisher: John Wiley & Sons

Published: 2014-04-07

Total Pages: 0

ISBN-13: 1118823281

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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

DIGITAL MARKETING
DIGITAL MARKETING

Author: NARAYAN CHANGDER

Publisher: CHANGDER OUTLINE

Published: 2024-01-10

Total Pages: 829

ISBN-13:

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THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Commonsense Direct and Digital Marketing
Commonsense Direct and Digital Marketing

Author: Drayton Bird

Publisher: Kogan Page Publishers

Published: 2007-06-03

Total Pages: 449

ISBN-13: 0749452072

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

A Digital Story Book on NITC Entrepreneurs
A Digital Story Book on NITC Entrepreneurs

Author: Geetu George, Joseph Martin, Linto Mathew, Shankar Meembat

Publisher: Notion Press

Published: 2016-08-09

Total Pages: 229

ISBN-13: 1945825391

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Are Entrepreneurs born? Have you, like millions, thought of being an Entrepreneur but was never sure if you can ? Are you an Entrepreneur who has learnt the hard way – the good, bad and ugly of being an Entrepreneur ? In this book Entrepreneurs from the National Institute of Technology, Calicut, share their stories, their tribulations and their triumphs. And their own quips. “To be at the right place at the right time, you have to be at the wrong place at the wrong time for a long time.” - Zerin Rahiman “Success is not a destination. Success is something to be evaluated at the end of each day. - Jayakumar Entrepreneurship is like travel, it’s not about the destination, but rather about the journey. - Siva Sankar & Roney Joseph Vincent “If you want people to choose your product/service, you are asking them to give up something else.” - Shankar Meembat “Failure … The experience was magnificent because the lessons I learned were invaluable,” - Prasanth Warrier “In the first 1000 days, you may find a 1000 different reasons to quit. It’s all about perseverance.” Subhash K M Read what’s behind these thoughts and much more – this is one book you will not regret picking up.