Introduction to Public Affairs
Introduction to Public Affairs

Author: IntroBooks Team

Publisher: IntroBooks

Published:

Total Pages: 28

ISBN-13:

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Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.

Undergraduate Public Affairs Education
Undergraduate Public Affairs Education

Author: Madinah F. Hamidullah

Publisher: Routledge

Published: 2021-11-11

Total Pages: 154

ISBN-13: 1000474224

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Public affairs and nonprofit program administrators and directors interested in (or tasked with) implementing undergraduate programs require a resource where they can find information for recruiting and retaining the next wave of public and nonprofit workers. While similar to graduate public affairs programs, undergraduate programs may differ in curriculum design, recruitment targets, learning outcomes, and community engagement opportunities. Universities may have different motivations in creating an undergraduate program, from a need to generate additional resources, a clearer pathway to master’s education, or offering complete degrees in themselves that prepare students for employment in the public or nonprofit sector. This book is the first of its kind to offer concrete, experienced guidance, tips, and general best practices in public affairs and nonprofit undergraduate education from those who have "been there", with chapters written by current and former program administrators and directors. Exploring the variety of programs that are offered in public and nonprofit affairs/administration, the different degree components and specializations, types of experiential learning, different assessment and outcome practices, the value of accelerated degree programs, the current place of accreditation, and the appropriate resources available for program directors and administrators, this book will be of interest to faculty and advanced graduate students that will be teaching/developing curruicula in public and nonprofit degree programs that have undergraduate students.

Teaching Public Relations
Teaching Public Relations

Author: Peter M. Smudde

Publisher: Taylor & Francis

Published: 2024-07-19

Total Pages: 174

ISBN-13: 1040099661

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Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

Undergraduate Public Affairs Education
Undergraduate Public Affairs Education

Author: Madinah F. Hamidullah

Publisher: Routledge

Published: 2021-11

Total Pages: 138

ISBN-13: 9781003227120

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"Public affairs and nonprofit program administrators and directors interested in (or tasked with) implementing undergraduate programs require a resource where they can find information for recruiting and retaining the next wave of public and nonprofit workers. While similar to graduate public affairs programs, undergraduate programs may differ in curriculum design, recruitment targets, learning outcomes and community engagement opportunities. Universities may have different motivations in creating an undergraduate program, from a need to generate additional resources, a clearer pathway to master's education, or offering complete degrees in themselves that prepare students for employment in the public or nonprofit sector. This book is the first of its kind to offer concrete, experienced guidance, tips, and general best practices in public affairs and nonprofit undergraduate education from those who have 'been there,' with chapters written by current and former program administrators and directors. Exploring the variety of programs that are offered in public and nonprofit affairs/administration, the different degree components and specializations, types of experiential learning, different assessment and outcome practices, the value of accelerated degree programs, the current place of accreditation, and the appropriate resources available for program directors and administrators, this book will be of interest to faculty and advanced graduate students that will be teaching/developing curruicula in public and nonprofit degree programs that have undergraduate students"

The Future of Excellence in Public Relations and Communication Management
The Future of Excellence in Public Relations and Communication Management

Author: Elizabeth L. Toth

Publisher: Routledge

Published: 2009-03-04

Total Pages: 682

ISBN-13: 1135250685

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Primer of Public Relations Research, Third Edition
Primer of Public Relations Research, Third Edition

Author: Don W. Stacks

Publisher: Guilford Publications

Published: 2016-11-23

Total Pages: 417

ISBN-13: 146252270X

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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Public Relations Leaders as Sensemakers
Public Relations Leaders as Sensemakers

Author: Bruce K. Berger

Publisher: Routledge

Published: 2014-05-23

Total Pages: 365

ISBN-13: 1317938194

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Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Manager's Guide to Excellence in Public Relations and Communication Management
Manager's Guide to Excellence in Public Relations and Communication Management

Author: David M. Dozier

Publisher: Routledge

Published: 2013-10-18

Total Pages: 271

ISBN-13: 1136688323

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This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Excellence in Public Relations and Communication Management
Excellence in Public Relations and Communication Management

Author: James E. Grunig

Publisher: Routledge

Published: 2013-10-18

Total Pages: 731

ISBN-13: 113669174X

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.