Gower Handbook of Marketing
Gower Handbook of Marketing

Author: Michael J. Thomas

Publisher: Gower Publishing, Ltd.

Published: 1995

Total Pages: 688

ISBN-13: 9780566074417

DOWNLOAD EBOOK

This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.

Million Dollar Mailings
Million Dollar Mailings

Author: Denison Hatch

Publisher: Rowman & Littlefield

Published: 2023-05-01

Total Pages: 531

ISBN-13: 1493078690

DOWNLOAD EBOOK

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Letter-writing Manuals and Instruction from Antiquity to the Present
Letter-writing Manuals and Instruction from Antiquity to the Present

Author: Carol Poster

Publisher: Univ of South Carolina Press

Published: 2007

Total Pages: 372

ISBN-13: 9781570036514

DOWNLOAD EBOOK

Once nearly as ubiquitous as dictionaries and cookbooks are today, letter-writing manuals and their predecessors served to instruct individuals not only on the art of letter composition but also, in effect, on personal conduct. Poster and Mitchell contend that the study of letter-writing theory, which bridges rhetorical theory and grammatical studies, represents an emerging discipline in need of definition. In this volume, they gather the contributions of eleven experts to sketch the contours of epistolary theory and collect the historic and bibliographic materials - from Isocrates to email - that form the basis for its study.