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Author: François Dupuy
Publisher: Indiana University Press
Published: 1999
Total Pages: 182
ISBN-13: 9780253335289
DOWNLOAD EBOOKThe Customer's Victory describes and analyses how managers need to understand organizations in order to effectively implement the changes necessary to operate in today's competitive environment.
Author: F. Dupuy
Publisher: Springer
Published: 1999-01-28
Total Pages: 161
ISBN-13: 023050969X
DOWNLOAD EBOOKFrancois Dupuy's book describes and analyses how managers need to understand organisations in order to help them effectively implement the changes necessary to operate in today's competitive environment. Focusing on the need to cooperate, Dupuy provides a diagnostic and a methodology that shows managers how to understand why people do what they do and how they can use this knowledge to implement organisational change.
Author: Fred Reichheld
Publisher: Harvard Business Press
Published: 2021-12-07
Total Pages: 159
ISBN-13: 1647821797
DOWNLOAD EBOOKGreat leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author: James Saylor
Publisher: Lulu.com
Published: 2009-04-05
Total Pages: 42
ISBN-13: 0557055121
DOWNLOAD EBOOKThis is book provides guidelines for using customers to drive the organization to VICTORY. It provides guidance for getting and keeping customers. This VICTORY Guide provides:ï 8 essential customer considerationsï 6 reasons customers can make or break an organizationï 6 key steps to understand customer unique needs and expectationsï 12 important customer satisfaction factorsï 7 ways to treat your customer as specialï 3 methods to orient everyone with a customer focusï 5 essentials of getting customersï 5 step process for learning from your customerï 5 step process for negotiating with your customerï 4 essentials of customer careï 7 considerations to respect customersï 6 step process to engage the customer ï 5 essential to relate to customers as long-term partnersï 6 step worksheet for winning customersï and more!
Author: Howard Tiersky
Publisher: Cranberry Press, LLC
Published: 2021-01-04
Total Pages: 400
ISBN-13: 9781734558531
DOWNLOAD EBOOKTiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
Author: Sasha Issenberg
Publisher: Crown
Published: 2013-09-17
Total Pages: 402
ISBN-13: 0307954803
DOWNLOAD EBOOKUPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Michael O'Guin
Publisher: Lulu.com
Published: 2012
Total Pages: 337
ISBN-13: 1300413344
DOWNLOAD EBOOKThe authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: - Structure your business acquisition process like the top performers - Select the best few opportunities - Develop a win strategy that differentiates your solution on those attributes most important to the customer - Establish the Price-to-Win to bid the highest price possible and win - Collect intelligence and conduct competitive analysis - Influence the customer to shape the acquisition to improve your position - Pre-sell your solution - Organize and staff the capture team - Craft persuasive win themes and proofs of benefits - Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.
Author: Flavio Martins
Publisher: AMACOM
Published: 2015-09-23
Total Pages: 251
ISBN-13: 0814436250
DOWNLOAD EBOOKYour prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Author: AICPA
Publisher: John Wiley & Sons
Published: 2019-03-04
Total Pages: 1018
ISBN-13: 1119608236
DOWNLOAD EBOOKASC 606, Revenue from Contracts with Customers, replaces almost all previously existing revenue recognition guidance, including industry-specific guidance. That means unprecedented changes, affecting virtually all industries and all size organizations. For preparers, this guide provides the comprehensive, reliable accounting implementation guidance you need to unravel the complexities of this new standard. For practitioners, it provides in-depth coverage of audit considerations, including controls, fraud, risk assessment, and planning and execution of the audit. Recent audit challenges are spotlighted to allow for planning in avoiding these new areas of concern. This guide includes 16 industry-specific chapters for the following industries: Aerospace and Defense, Airlines, Asset Management, Broker-Dealers, Construction Contractors, Depository Institutions, Gaming, Health Care, Hospitality, Insurance, Not-for-Profits, Oil and Gas, Power and Utility, Software, Telecommunications, and Timeshare.
Author: John Morton Blum
Publisher: Houghton Mifflin Harcourt
Published: 1976
Total Pages: 388
ISBN-13: 9780156936286
DOWNLOAD EBOOKA noted historian examines the impact of culture and politics on the wartime attitudes and experiences of Americans and their expectations concerning the postwar world.
