The Content Pool
The Content Pool

Author: Alan J. Porter

Publisher: XML Press

Published: 2012-02-15

Total Pages: 196

ISBN-13: 1457182629

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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index

The Content Pool
The Content Pool

Author: Alan J. Porter

Publisher:

Published: 2012-02-22

Total Pages: 246

ISBN-13: 9781937434014

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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. "The Content Pool: Leveraging Your Company's Largest Hidden Asset" makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index

Nation Branding
Nation Branding

Author: Keith Dinnie

Publisher: Routledge

Published: 2022-04-11

Total Pages: 305

ISBN-13: 1000564495

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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

A Pool of Deathly Blue
A Pool of Deathly Blue

Author: Wil Mara

Publisher: Enslow Publishing, LLC

Published: 2021-08-01

Total Pages: 122

ISBN-13: 1978595271

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Twins Madison and Mason Page have everything two kids could ever want, but they don't seem to appreciate any of it. One day, they dive into their luxurious swimming pool and surface in a very different place. They emerge into another town, long since abandoned. Trapped in this new world, they venture forth, finding evidence that the town's former residents must have suffered some sort of horrible fate before disappearing. Then it hits them. They have somehow been transported to the ghost town of Pripyat, which has stood empty since the local power station exploded many years earlier, a nuclear plant known as Chernobyl.

Brand Journalism
Brand Journalism

Author: Andy Bull

Publisher: Routledge

Published: 2013-06-26

Total Pages: 252

ISBN-13: 1136185984

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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Handbook of Research on Instructional Systems and Technology
Handbook of Research on Instructional Systems and Technology

Author: Kidd, Terry T.

Publisher: IGI Global

Published: 2008-10-31

Total Pages: 1110

ISBN-13: 1599048663

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"This book provides information on different styles of instructional design methodologies, tips, and strategies on how to use technology to facilitate active learning and techniques to help faculty and researchers develop online instructional and teaching materials. It enables libraries to provide a foundational reference for researchers, educators, administrators, and others in the context of instructional systems and technology"--Provided by publisher.

Statistical Methods for Recommender Systems
Statistical Methods for Recommender Systems

Author: Deepak K. Agarwal

Publisher: Cambridge University Press

Published: 2016-02-24

Total Pages: 317

ISBN-13: 1316565130

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Designing algorithms to recommend items such as news articles and movies to users is a challenging task in numerous web applications. The crux of the problem is to rank items based on users' responses to different items to optimize for multiple objectives. Major technical challenges are high dimensional prediction with sparse data and constructing high dimensional sequential designs to collect data for user modeling and system design. This comprehensive treatment of the statistical issues that arise in recommender systems includes detailed, in-depth discussions of current state-of-the-art methods such as adaptive sequential designs (multi-armed bandit methods), bilinear random-effects models (matrix factorization) and scalable model fitting using modern computing paradigms like MapReduce. The authors draw upon their vast experience working with such large-scale systems at Yahoo! and LinkedIn, and bridge the gap between theory and practice by illustrating complex concepts with examples from applications they are directly involved with.

Extreme Downhill Ski Racing
Extreme Downhill Ski Racing

Author: Virginia Loh-Hagan

Publisher: Cherry Lake

Published: 2016-08-01

Total Pages: 36

ISBN-13: 1634711912

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Extreme Downhill Ski Racing presents the thrills and spills of this intriguing extreme sport. The carefully written, considerate text will hold the readers' interest and allow for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.

Locative Media
Locative Media

Author: Rowan Wilken

Publisher: Routledge

Published: 2014-08-07

Total Pages: 273

ISBN-13: 1134588720

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Not only is locative media one of the fastest growing areas in digital technology, but questions of location and location-awareness are increasingly central to our contemporary engagements with online and mobile media, and indeed media and culture generally. This volume is a comprehensive account of the various location-based technologies, services, applications, and cultures, as media, with an aim to identify, inventory, explore, and critique their cultural, economic, political, social, and policy dimensions internationally. In particular, the collection is organized around the perception that the growth of locative media gives rise to a number of crucial questions concerning the areas of culture, economy, and policy.

Proceedings of International Conference on Artificial Intelligence and Applications
Proceedings of International Conference on Artificial Intelligence and Applications

Author: Poonam Bansal

Publisher: Springer Nature

Published: 2020-07-01

Total Pages: 604

ISBN-13: 9811549923

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This book gathers high-quality papers presented at the International Conference on Artificial Intelligence and Applications (ICAIA 2020), held at Maharaja Surajmal Institute of Technology, New Delhi, India, on 6–7 February 2020. The book covers areas such as artificial neural networks, fuzzy systems, computational optimization technologies and machine learning.