The Complete Idiot's Guide to Pinterest Marketing

The Complete Idiot's Guide to Pinterest Marketing

Author: Barbara Boyd

Publisher: Penguin

Published: 2012-11-06

Total Pages: 220

ISBN-13: 1615642927

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Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.


Pinterest For Dummies

Pinterest For Dummies

Author: Kelby Carr

Publisher: John Wiley & Sons

Published: 2012-04-06

Total Pages: 229

ISBN-13: 1118353048

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Organize your life, your likes, and more with Pinterest and this fun how-to guide Now you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and "pin" them on virtual pinboards. Want to save something from a blog? Have a favorite retail website? Want to pin a quick photo you took with your phone? Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways to share pins with your other social networks, and more. Helps you get the most out of Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and even share pins with your other social networks Also discusses Power Pinners, using search, and finding people to follow Offers tips, trick, and techniques to make the process easy and enjoyable Pinterest is fun and easy, and even more so with Pinterest for Dummies!


Do It! Marketing

Do It! Marketing

Author: David Newman

Publisher: AMACOM

Published: 2013-06-17

Total Pages: 291

ISBN-13: 0814432875

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Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.


The Complete Idiot's Guide to Microbiology

The Complete Idiot's Guide to Microbiology

Author: Jeffrey J. Byrd Ph.D.

Publisher: Penguin

Published: 2006-11-07

Total Pages: 356

ISBN-13: 1440696748

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Small creatures of great importance. Microbiology, the branch of biology that studies microorganisms and their effects on humans, is a key part of medical training curriculum. Written by a top professor of microbiology and an experienced science writer, this book is a basic microbiology course that can be understood by anyone, including medical students, professionals wanting to bone up on the subject, and laypersons wanting to know about the topic. • Includes coverage on microbes and their relationship with each other, the body’s immune system, infectious diseases, biotechnology, and bioterrorism


The Complete Idiot's Guide to Statistics

The Complete Idiot's Guide to Statistics

Author: Robert A. Donnelly

Publisher: Penguin

Published: 2007

Total Pages: 422

ISBN-13: 9781592576340

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An updated manual with an emphasis on Microsoft Excel for computations offers an introduction to statistics, covering concepts and formulas, the interpretation of data through different types of charts, using computer applications to simplify things, and more advanced topics. Original.


The Complete Idiot's Guide to Understanding Islam, 2nd Edition

The Complete Idiot's Guide to Understanding Islam, 2nd Edition

Author: Yahiya Emerick

Publisher: Penguin

Published: 2004-11-02

Total Pages: 452

ISBN-13: 1101097426

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An up-close and up-to-date look at an often misunderstood faith This completely revised and updated guide explores the tenets of the Qu’ran (a.k.a. Koran), examines the history of the religion and its relationship to Christianity and Judaism, and features an expanded section on the true story behind “jihad.” It explores Islamic views on war and terrorism, including the Muslim perspective on the tragic events of September 11, and the subsequent U.S. presence in both Afghanistan and Iraq. • Excellent sales for the first edition • Islam is the fastest growing religion in America, with more than six million devoted followers • Features an expanded section on women in Islam, including their status within the Taliban, and the Islamic practice of polygamy


The Complete Idiot's Guide to Chemistry

The Complete Idiot's Guide to Chemistry

Author: Ian Guch

Publisher: Penguin

Published: 2003

Total Pages: 410

ISBN-13: 9781592571017

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Guch covers all the elements, the Periodic Table, ionic and covalent compounds, chemical reactions, acids and bases, and much more.