The Complete Idiot's Guide to Guerrilla Marketing
The Complete Idiot's Guide to Guerrilla Marketing

Author: Susan Drake

Publisher: Penguin

Published: 2008

Total Pages: 356

ISBN-13: 9781592576715

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With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

The Complete Idiots Guide to Business Management
The Complete Idiots Guide to Business Management

Author: Hap Klopp

Publisher:

Published: 1998

Total Pages: 294

ISBN-13: 9780028617442

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Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.

The Complete Idiot's Guide to Marketing
The Complete Idiot's Guide to Marketing

Author: Sarah White

Publisher: Penguin

Published: 2003

Total Pages: 490

ISBN-13: 9781592571352

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In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.

Start Your Own Business
Start Your Own Business

Author: Rieva Lesonsky

Publisher:

Published: 2001

Total Pages: 796

ISBN-13: 9781891984211

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With this newly updated edition, the experts show you how to make your dreams of starting a business come true!

The Complete Idiot's Guide to Crusades
The Complete Idiot's Guide to Crusades

Author: Melissa Snell

Publisher: Penguin

Published: 2003-02-05

Total Pages: 337

ISBN-13: 0786548312

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You're no idiot, of course. You know the Crusades were a war between Christian and Muslims for control of the Holy Land. However, these bloody conflicts raged over centuries, under changing circumstances, making the whole story difficult to follow. You don't have to don armour and cross deserts to relive the Crusades! 'The Complete Idiot's Guide to the Crusades' shows you why these wars began, why they continued for so long, and how their impact on the world still resonates. This 'Complete Idiot's Guide' gives you: -An introduction to the Dark Ages and the Renaissance, and why Pope Urban II would grant absolution to anyone who reclaimed the Holy Land for Christianity.-The origins of such Holy Orders as the Knights Templar, the Hospitallers, and the Teutonic Knights and the roles they played during the Crusades.

The Complete Idiot's Guide to Starting a Home-Based Business, 3E
The Complete Idiot's Guide to Starting a Home-Based Business, 3E

Author: Barbara Weltman

Publisher: Alpha

Published: 2005-01-04

Total Pages: 384

ISBN-13: 9781101082881

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A successful career - at your own front door! For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. ?Features the most current information on everything from Internet businesses to taxes and guerrilla marketing ?Includes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how