Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
With a focus on outcomes-based education, this business communication manual caters to the needs of students of business communication at universities, technikons, and private colleges with updated information on writing e-mail messages and using the Internet. Adopting the premise that poor communication can cost an organization business and competitive status in the marketplace, this text focuses on refining and clarifying the products of communication within the company and with the public. Particular focus is paid to interpersonal conversation in small groups, formal meetings, and interviews; written clarity in internal business plans, e-mails, and memos; accessible materials for mass communication and public relations; and rules of basic grammar and punctuation. Examples of all mentioned tools are provided along with the theory and practice of their use.
Completely up to date with the latest research and developments from the field, best-selling COMMUNICATING FOR RESULTS: A GUIDE FOR BUSINESS AND THE PROFESSIONS, 11th Edition, explains the basic concepts and techniques needed to successfully communicate in today's business world. Professors Hamilton and Kroll provide succinct yet thorough coverage of every aspect of the communication process -- organizational communication, obstacles to effective organizational communication, conflict resolution, how technology affects communication, group and team communication, effective business presentations, improved use of social media, and more. Polishing Your Career Skills features provide diagnostic tools to help readers pinpoint and sharpen their own weaknesses, while real-world cases illustrate how chapter concepts apply to real life. With COMMUNICATING FOR RESULTS, students gain a competitive edge in interviews, presentations, future leadership roles, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
All of my information stated in this book has been documented to back up what has taken place while in my workplace. My documents will remain confidential. I also have phone-recorded dates and times of when calls were coming through to my home while I was out recovering from my personal experience. I was the bad employee, so why were all the phone calls coming to my home? My book was not written to hurt or offend anyone; its just the story of what happened to me and how I viewed these people. I have moved on with my life and feel the need to again tell my story one last time in writing. I have withheld the names and identified the sources by the mentioning of events to fit each and everyone in the workplace that I came in contact with while these occurrences took place. The statements I have written about these people can determine who and what they are by their actions as well by the events that took place.
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
