Author: Robin Watts & Zishan Parks

Publisher: Scientific e-Resources

Published: 2018-10-11

Total Pages: 324

ISBN-13: 1839474378

Nowadays senior government officials visit other countries to promote tourism in their country. Because of the fact that the western capitalist world has huge amounts of capital at their disposal, they are able to invest more money in the tourism industry for tourism development and as such they get huge dividends from tourism. This work is an attempt in the collection of firsthand information from various areas of tourism industry, draw from wide range of sources. A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. Travel and tourism industry has now become the largest civilian industry in the world, according to statistics one out of every ten person worldwide is part of the Travel and tourism industry. Travel and tourism is one of the largest and fastest growing global service industries. The travel and tourism industry, along with the related sectors contributing to it, is expected to grow in leaps and bounds in the coming years. The book is a unique research account on tourism strategies and marketing. It is an excellent asset for the students, scholars and expert of tourism marketing.