Teaching Organic Farming and Gardening
Teaching Organic Farming and Gardening

Author: Martha Brown

Publisher:

Published: 2015-02-23

Total Pages: 704

ISBN-13: 9780982878101

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Drawing on nearly 50 years of teaching organic farming and gardening, the staff of the UC Santa Cruz Farm & Garden Apprenticeship and invited authors have developed an updated and expanded resource for instructors based on many of the skills and concepts taught in UCSC's annual Apprenticeship in Ecological Horticulture program. Teaching Organic Farming & Gardening: Resources for Instructors, 3rd Edition addresses practical aspects of organic farming and gardening, applied soil science, and social and environmental issues in agriculture. New features of the 3rd Edition include revised and expanded lecture outlines, new demonstrations and exercises, detailed narrative supplements to support lecture topics, and new appendices and illustrations. Although much of the material has been developed for field or garden demonstrations and skill building, most of the units can also be tailored to a classroom setting.The 700-page manual was produced by UCSC's Center for Agroecology & Sustainable Food System and is designed for a wide audience of those involved in teaching farming and gardening skills and sustainable agriculture concepts, including colleges and universities with sustainable agriculture programs, student farms or gardens, and on-farm education programs; urban agriculture, community garden, and farm training programs; farms with internships or apprenticeships; agriculture extension stations; school gardening programs; organizations such as the Peace Corps, US AID, and other groups that provide international training in food growing and ecological growing methods; and master gardener programs.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.