The Business of Being a Toy Influencer

The Business of Being a Toy Influencer

Author: Kaitlin Scirri

Publisher: Capstone Press

Published: 2021

Total Pages: 49

ISBN-13: 1496695720

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Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.


The Business of Being a Style Influencer

The Business of Being a Style Influencer

Author: Anita Nahta Amin

Publisher: Capstone Press

Published: 2021

Total Pages: 49

ISBN-13: 1496695712

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Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.


Sunny Song Will Never Be Famous

Sunny Song Will Never Be Famous

Author: Suzanne Park

Publisher: Sourcebooks, Inc.

Published: 2021-06-01

Total Pages: 209

ISBN-13: 1728209439

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An NPR Best Book of the Year A PopSugar Best Book of June! "An absolute joy to read. I completely demolished it one sitting."—NPR.org Nominated to the 2022 YALSA Quick Picks for Young Adult Reluctant Readers list A 2021 Junior Library Guild Young Adults Selection Korean American social media influencer Sunny is shipped off to a digital detox camp in this hilarious, charming romantic comedy. Perfect for fans of laugh-out-loud coming-of-age stories. Sunny Song's Big Summer Goals: 1) Make Rafael Kim my boyfriend (finally!) 2) Hit 100K followers (almost there...) 3) Have the best last summer of high school ever Not on Sunny's list: accidentally filming a PG-13 cooking video that goes viral (#browniegate). Extremely not on her list: being shipped off to a digital detox farm camp in Iowa (IOWA??) for a whole month. She's traded in her WiFi connection for a butter churn, and if she wants any shot at growing her social media platform this summer, she'll need to find a way back online. But between some unexpected friendships and an alarmingly cute farm boy, Sunny might be surprised by the connections she makes when she's forced to disconnect. Praise for Sunny Song Will Never Be Famous: "Sunny Song is one of the most hilarious, heart-warming, relatable teen characters I've had the pleasure of encountering. A must-have."—Sandhya Menon, New York Times bestselling author of When Dimple Met Rishi "A true delight!"—Helen Hoang, USA Today bestselling author of The Kiss Quotient "Sunny will easily endear herself to many readers."—Booklist "Park smartly and honestly weaves Sunny's nuanced experience as a Korean American into a story that is ultimately about human identity in our advanced age of social networking."—Kirkus Reviews "Suzanne Park smartly explores identity, specifically when it is intertwined with social media...an insightful, pertinent and humorous novel."—Shelf Awareness Also by Suzanne Park: The Perfect Escape


The Influencer Code

The Influencer Code

Author: Amanda Russell

Publisher: Hatherleigh Press

Published: 2020-09-02

Total Pages: 192

ISBN-13: 1578268257

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The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.


The Business of Music: Navigating the Industry Landscape

The Business of Music: Navigating the Industry Landscape

Author: Harry Tekell

Publisher: Richards Education

Published:

Total Pages: 134

ISBN-13:

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The Business of Music: Navigating the Industry Landscape offers an in-depth exploration of the multifaceted world of the music industry. This comprehensive guide delves into the historical evolution of the industry, the roles of record labels and music publishers, the dynamics of live performances, and the critical aspects of marketing and promotion. With detailed sections on revenue streams, music technology, legal and financial considerations, and the importance of education and networking, this book provides invaluable insights for both emerging artists and seasoned professionals. Whether you're an aspiring musician, a seasoned industry veteran, or simply a music enthusiast, The Business of Music equips you with the knowledge to navigate the complex landscape of the music industry, understand its many facets, and make informed decisions to advance your career. Discover the strategies, tools, and insights needed to succeed in this ever-evolving industry and stay ahead of the curve with this essential guide.


Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

Author: Shannon Belew

Publisher: John Wiley & Sons

Published: 2020-03-05

Total Pages: 900

ISBN-13: 1119648459

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The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.


Influencer

Influencer

Author: T. Bettina Cornwell

Publisher: Routledge

Published: 2020-12-29

Total Pages: 109

ISBN-13: 1000317862

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The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.


How To Reach Influencers

How To Reach Influencers

Author: The Book Marketer

Publisher: The Book Marketer

Published: 2022-08-31

Total Pages: 126

ISBN-13:

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Ready to sell more books? Reach out to influencers and get that exposure you need! Influencers are an excellent way to get a lot of exposure for your book. There are many ways for authors to reach out to influential people and get their books promoted. This book will show the tops and tricks to reach the people who have a lot of clout in the world of online book promotion. Using social media platforms like Twitter, Instagram or Tik Tok can get your books seen by an audience of hungry readers. We look at the most effective influencer networking sites available and bring you insights from influencers and a social media growth coach on how you can build your own influence! Buy the book, find an influencer and send them a proposal today!


AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

Author: Bahaaeddin Alareeni

Publisher: Springer Nature

Published: 2024-01-30

Total Pages: 849

ISBN-13: 3031420853

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This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.