Marketing Knowledge
Marketing Knowledge

Author: Dominic Twose

Publisher: Lulu.com

Published: 2019-04-29

Total Pages: 332

ISBN-13: 0244818088

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Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant

Don't Get Done, Get Dom
Don't Get Done, Get Dom

Author: Dominic Littlewood

Publisher: Headline

Published: 2009-09-03

Total Pages: 145

ISBN-13: 0755360443

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The BBC1 consumer affairs programme Don't Get Done, Get Dom is now in its fourth series, and has over 1 million regular viewers. The show is aired morning weekdays on a six-week run. Consumer rights champion Dominic Littlewood takes on big companies and stands up for the man in street when they've been short-changed. Dom brings his expertise in buying and selling and man-on-a-mission energy to this book, laying down some easy-to-follow principles that will help people to find bargains, negotiate the best deals and beat the credit crunch. It is full of sound advice for making the most of your money and encapsulates the techniques Dom has perfected in his years as a haggling hero. This timely and much-needed book will appeal not only to viewers of the show but to all money-conscious consumers.

The Global Brand
The Global Brand

Author: Nigel Hollis

Publisher: Macmillan

Published: 2008-09-30

Total Pages: 273

ISBN-13: 0230606229

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"The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--BOOK JACKET.