The Big Book of Social Media
Author: Robert Fine
Publisher: Yorkshire Publishing
Published: 2010
Total Pages: 280
ISBN-13: 9780881441598
DOWNLOAD EBOOK"Foreword by Sam Feist, CNN Political Director"--Cover.
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The B2B Social Media Book
Author: Kipp Bodnar
Publisher: John Wiley & Sons
Published: 2011-12-20
Total Pages: 216
ISBN-13: 1118214307
DOWNLOAD EBOOKAdvance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
The Big Book of Social Media Marketing Tips
Author: Nishant Baxi
Publisher: Litres
Published: 2022-05-15
Total Pages: 95
ISBN-13: 5042453180
DOWNLOAD EBOOKGet instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers...These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!
The Big Book Of Social Media Marketing Tips
Author: Mark Silboard
Publisher: Editora Bibliomundi
Published: 2021
Total Pages: 73
ISBN-13: 1526042177
DOWNLOAD EBOOKSocial media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses. Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.
The Big Book of Concepts
Author: Gregory Murphy
Publisher: MIT Press
Published: 2004-01-30
Total Pages: 564
ISBN-13: 0262632993
DOWNLOAD EBOOKConcepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Social Media Marketing All-in-One For Dummies
Author: Jan Zimmerman
Publisher: John Wiley & Sons
Published: 2010-08-26
Total Pages: 848
ISBN-13: 0470932996
DOWNLOAD EBOOKFace Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Writing the Big Book
Author: William H. Schaberg
Publisher: Central Recovery Press
Published: 2019-09-24
Total Pages: 725
ISBN-13: 1949481298
DOWNLOAD EBOOKThe definitive history of writing and producing the"Big Book" of Alcoholics Anonymous, told through extensive access to the group's archives. Alcoholics Anonymous is arguably the most significant self-help book published in the twentieth century. Released in 1939, the “Big Book,” as it’s commonly known, has sold an estimated 37 million copies, been translated into seventy languages, and spawned numerous recovery communities around the world while remaining a vibrant plan for recovery from addiction in all its forms for millions of people. While there are many books about A.A. history, most rely on anecdotal stories told well after the fact by Bill Wilson and other early members—accounts that have proved to be woefully inaccurate at times. Writing the Big Book brings exhaustive research, academic discipline, and informed insight to the subject not seen since Ernest Kurtz’s Not-God, published forty years ago. Focusing primarily on the eighteen months from October 1937, when a book was first proposed, and April 1939 when Alcoholics Anonymous was published, Schaberg’s history is based on eleven years of research into the wealth of 1930s documents currently preserved in several A.A. archives. Woven together into an exciting narrative, these real-time documents tell an almost week-by-week story of how the book was created, providing more than a few unexpected turns and surprising departures from the hallowed stories that have been so widely circulated about early A.A. history. Fast-paced, engaging, and contrary, Writing the Big Book presents a vivid picture of how early A.A. operated and grew and reveals many previously unreported details about the colorful cast of characters who were responsible for making that group so successful.
The Social Organism
Author: Oliver Luckett
Publisher: Hachette Books
Published: 2016-11-15
Total Pages: 265
ISBN-13: 0316359548
DOWNLOAD EBOOK"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
The End of Big
Author: Nicco Mele
Publisher: Picador
Published: 2014-05-13
Total Pages: 352
ISBN-13: 9781250022233
DOWNLOAD EBOOKGovernments fear—and sometimes fall before—individuals relying only on social media. Major political parties see their power eroded by grassroots forces through online fund-raising. Universities scramble to preserve their student populations in the face of less expensive, more accessible online courses. Print and broadcast news outlets struggle to compete with citizen journalists and bloggers. Is it the end of big? Social media pioneer, political and business strategist, and Harvard Kennedy School faculty member Nicco Mele offers a fascinating, sometimes frightening look at how our ability to stay connected—constantly, instantly, and globally—is dramatically changing our world. As our traditional institutions are being disrupted in revolutionary ways, we risk a dark and wildly unstable future, one in which our freedoms and basic human values could be destroyed rather than enhanced. Both hopeful and alarming, The End of Big is a thought-provoking, passionately argued book that offers genuine insight into the ways we are using technology, and how it is radically changing our world in ways we are only now beginning to understand.
The Elementary Teacher's Big Book of Graphic Organizers, K-5
Author: Katherine S. McKnight
Publisher: John Wiley & Sons
Published: 2013-03-11
Total Pages: 247
ISBN-13: 1118343042
DOWNLOAD EBOOK100 ready-to-use graphic organizers that help elementary students learn Graphic organizers are a powerful metacognitive teaching and learning tool and this book features 100 graphic organizers for teachers in grades K-5—double the number of any other book on the market. These graphic organizers can be used as before learning, during learning, or after learning activities, and support students' learning in the major content areas: English language arts, science, social studies, and mathematics. Teachers can use each graphic organizer as-is or customize for their own classroom's unique needs. Tips for classroom implementation and information on how the tool supports learning A Difficulty Dial that indicates the complexity of each graphic organizer Two Student Samples demonstrating how the organizer may be used with younger and older students This book gives teachers in grades K-5 a powerful way to help students understand relationships between facts, terms, and ideas.
