The Best Ever Book of Money Saving Tips for Public Relations Executives
The Best Ever Book of Money Saving Tips for Public Relations Executives

Author: Mark Geoffrey Young

Publisher: CreateSpace

Published: 2013-07-22

Total Pages: 106

ISBN-13: 9781490348643

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The Best Ever Book of Money Saving Tips for Public Relations Executives: Creative Ways to Cut Your Costs, Conserve Your Capital And Keep Your Cash; is the ultimate guide to saving money and getting rich quick. Filled with the craziest, funniest and most ridiculous money saving tips you can imagine, this humorous, groundbreaking resource shows you how Public Relations Executives waste money and provides you with everything you need to transform your life.The Best Ever Book of Money Saving Tips for Public Relations Executives is filled revolutionary tips that even the tightest Tightwad would have trouble coming up with. Bright ideas include: • Hanging out your dental floss to dry so you can reuse it later • Finding God to reduce your household expenses • Filling your Thermos at work to reduce your water bill • Fasting to reduce your food costs. Other tips include: • Cutting your bathroom costs by 50% • Changing the perception others have of you • Making your family grateful for the things they have • Getting others to help you save money • Reducing your expenditure on food and other necessities.The savings in this book are so extreme; most Public Relations Executives won't be able to implement them. But for those that do, they'll be able to recover the cost of this book after just a few pages. Ask yourself: Are you a cost-cutting warrior willing to make the ultimate sacrifice to save money, or are you a spendthrift Public Relations Executive who wastes money?

The Practice of Public Relations
The Practice of Public Relations

Author: Wilfred Howard

Publisher: Elsevier

Published: 2016-06-03

Total Pages: 289

ISBN-13: 1483183106

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The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

The Management and Practice of Public Relations
The Management and Practice of Public Relations

Author: Norman Stone

Publisher: Bloomsbury Publishing

Published: 1995-08-30

Total Pages: 328

ISBN-13: 134924158X

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

Public relations
Public relations

Author: Anonymous

Publisher: Рипол Классик

Published:

Total Pages: 97

ISBN-13: 5878720043

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Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.

Strategic Public Relations Writing
Strategic Public Relations Writing

Author: Jim Eggensperger

Publisher: Taylor & Francis

Published: 2022-06-28

Total Pages: 261

ISBN-13: 1000600041

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Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

Business Adventures
Business Adventures

Author: John Brooks

Publisher: Open Road Media

Published: 2015-05-14

Total Pages: 464

ISBN-13: 9781473611528

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'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

The Nonprofit Manager's Resource Directory
The Nonprofit Manager's Resource Directory

Author: Ronald A. Landskroner

Publisher: John Wiley & Sons

Published: 2002-05-14

Total Pages: 684

ISBN-13: 0471273325

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A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism