Make that first impression count. Create success and secure more business with a powerful pitch that really packs a punch. Avoid all the common pitfalls and learn how to confidently and succinctly explain what you do in less than 60 seconds. In this fast, focused Authority Guide Mel Sherwood shares all her knowledge to give you the expert skills you need to prepare and deliver a professional pitch with authority, confidence and passion.
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business.
This Authority Guide addresses how businesses can increase their performance, productivity and customer/staff satisfactionthrough focusing on engagement. Sue Mitchell, an authority in coaching and leadership development, shows you how to build a team who is committed, inspired and eager to deliver their best work in order to make a difference.
Winning new clients is the most competitive activity in business today and there are no prizes for coming second. This text brings together the trade secrets for winning new clients and business, and provides the practical methdods and strategies to ensure successful pitching.
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
A guide to using the metaphorical language of a “stuck” situation to discover the solution • Shares an easy, fun process of exploring well-known sayings as a means to identify new solutions and get unstuck in life and work • Explains how to bring clarity to a problem, highlight alternative perspectives, bypass any conscious resistance to finding a solution, and allow solutions to emerge organically, from within ourselves • Details the author’s “Landscaping Your Life” method, which has been used successfully in business strategy development, team development, project problem resolution, and in one-to-one coaching If you can’t see the wood for the trees, feel like a fish out of water, or are going around in circles, we’ve got good news for you: that saying is also a clue to where you’ll find the solution. Yes, you read right--you can use the language you’re using to describe the stuck situation to discover the solution. It’s not even the language as much as the landscape contained within your description of the situation that can give you pointers. As Alison Smith explains, “If a picture paints a thousand words, then a metaphor paints a thousand pictures. In other words, the metaphor in the saying you’re using will provide a million words that will undoubtedly have the solution contained within them.” That’s what this book is all about--taking these sayings that you’re using to describe being stuck and using them to get unstuck again. The language you apply provides clues to how you perceive the current situation. Subconsciously, you know the solution. Exploring the metaphors contained within your language allows your subconscious to communicate to your conscious awareness more easily. The metaphor reduces resistance and the barriers we put up to change. It’s as if we enjoy exploring the metaphor and forget what it means in reality, and before we know it, we have a metaphorical solution that we cannot help but translate into real life. Offering an effective, easy process based on the power of metaphors, Alison Smith introduces her “Landscaping Your Life” method as a means to bring clarity to a problem, highlight alternative perspectives, and allow solutions to emerge organically, from within ourselves.
Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity - sport, war, politics - there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and best organised. Written by a leading pitch consultant and trainer, this book brings together, for the first time, the trade secrets to winning new clients and business. Practical but powerful, the book covers what prospective clients are looking for.
Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.
