A big, beautiful car book with a different slant. Eminent British automotive writer Georgano partners with an outstanding car photographer from his own country, Nicky Wright, to produce a testament to the dictum "the automobile is art." Their focus is on individual car stylists who adhered to the philosophy that the automobile "has to sell on its appearance as much as on its mechanical qualities." The men profiled here were not (and are not) specialty designers of custom cars but employees of big car companies who devoted themselves to beautifying cars sold to a mass market.
This rich automotive history will engage car buffs for hours of learning and diversion, for the book differs from most chronicles of the evolution of the horseless carriage by focusing on one particular, and fascinating, aspect: the styling of cars--their 'overall shape, ornamentation and resulting aura.' Resting on the premise that 'styling sells, ' the authors' large-format, heavily illustrated account goes into luscious detail about important designers, influential design trends, and noteworthy (in their aesthetic appeal) car models throughout the entire 100-year history of the automobile. A distinctive addition to technology collections that all public libraries should consider for purchase. - Brad Hooper; 306p - YA: For browsers and reluctant readers, as well as YAs interested in cars. JC-
This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.
From rear bumper to the front hood, this work shows the minor masterpieces of design which were once used by all automobile manufacturers (and which helped to make them works of art on wheels) that have since become prized collectibles