The Appetite Factory
The Appetite Factory

Author: Jon Gingerich

Publisher: Turner Publishing Company

Published: 2022-08-23

Total Pages: 299

ISBN-13: 1684428718

DOWNLOAD EBOOK

An all-too-familiar dystopia where public perception precedes reality and our identities are defined by what we consume As head of the crisis management team at a Madison Avenue PR firm, Leonard Lundell spends his days counseling executives whose reputations have been ruined by scandal. But Leonard has been managing a strange and debilitating crisis of his own that’s held him captive his entire adult life: Leonard likes to eat soap, pencils, paint chips—anything with no nutritional value. For years, he’s kept his compulsion hidden behind a professional veneer. But when he signs an important client, an antisocial file clerk unwittingly discovers Leonard’s secret and blackmails him into accommodating her own bizarre culinary indulgences. A picaresque set against the backdrop of Madison Avenue’s marketing machine in the months leading up to the 2008 financial crisis, The Appetite Factory examines the earliest days of our post-truth era, where a scandal-obsessed news cycle and social media’s rise as an information platform have given birth to a culture addicted to recreational outrage and hell-bent on finding the next public figure to disgrace to keep ourselves entertained.

Appetite for Innovation
Appetite for Innovation

Author: M. Pilar Opazo

Publisher: Columbia University Press

Published: 2016-07-05

Total Pages: 336

ISBN-13: 0231541635

DOWNLOAD EBOOK

The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new? Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.

Appetite for Profit
Appetite for Profit

Author: Michele Simon

Publisher: Nation Books

Published: 2006-10-20

Total Pages: 416

ISBN-13: 9781560259329

DOWNLOAD EBOOK

The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."

Appetite for Self-Destruction
Appetite for Self-Destruction

Author: Steve Knopper

Publisher: Simon and Schuster

Published: 2009-01-06

Total Pages: 321

ISBN-13: 1416594558

DOWNLOAD EBOOK

For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world -- and the advent of file sharing brought it to its knees. In a comprehensive, fast-paced account full of larger-than-life personalities, Rolling Stone contributing editor Steve Knopper shows that, after the incredible wealth and excess of the '80s and '90s, Sony, Warner, and the other big players brought about their own downfall through years of denial and bad decisions in the face of dramatic advances in technology. Big Music has been asleep at the wheel ever since Napster revolutionized the way music was distributed in the 1990s. Now, because powerful people like Doug Morris and Tommy Mottola failed to recognize the incredible potential of file-sharing technology, the labels are in danger of becoming completely obsolete. Knopper, who has been writing about the industry for more than ten years, has unparalleled access to those intimately involved in the music world's highs and lows. Based on interviews with more than two hundred music industry sources -- from Warner Music chairman Edgar Bronfman Jr. to renegade Napster creator Shawn Fanning -- Knopper is the first to offer such a detailed and sweeping contemporary history of the industry's wild ride through the past three decades. From the birth of the compact disc, through the explosion of CD sales in the '80s and '90s, the emergence of Napster, and the secret talks that led to iTunes, to the current collapse of the industry as CD sales plummet, Knopper takes us inside the boardrooms, recording studios, private estates, garage computer labs, company jets, corporate infighting, and secret deals of the big names and behind-the-scenes players who made it all happen. With unforgettable portraits of the music world's mighty and formerly mighty; detailed accounts of both brilliant and stupid ideas brought to fruition or left on the cutting-room floor; the dish on backroom schemes, negotiations, and brawls; and several previously unreported stories, Appetite for Self-Destruction is a riveting, informative, and highly entertaining read. It offers a broad perspective on the current state of Big Music, how it got into these dire straits, and where it's going from here -- and a cautionary tale for the digital age.

Wicked Appetite
Wicked Appetite

Author: Janet Evanovich

Publisher: St. Martin's Press

Published: 2011-08-16

Total Pages: 356

ISBN-13: 9780312383350

DOWNLOAD EBOOK

Diesel, the man with mysterious powers, leaves the world of Plum and travels to Massachusets where he awakens a woman to her own mysterious powers.

The Omnivore's Dilemma
The Omnivore's Dilemma

Author: Michael Pollan

Publisher: Penguin

Published: 2007-08-28

Total Pages: 481

ISBN-13: 0143038583

DOWNLOAD EBOOK

"Outstanding . . . a wide-ranging invitation to think through the moral ramifications of our eating habits." —The New Yorker One of the New York Times Book Review's Ten Best Books of the Year and Winner of the James Beard Award Author of This is Your Mind on Plants, How to Change Your Mind and the #1 New York Times Bestseller In Defense of Food and Food Rules What should we have for dinner? Ten years ago, Michael Pollan confronted us with this seemingly simple question and, with The Omnivore’s Dilemma, his brilliant and eye-opening exploration of our food choices, demonstrated that how we answer it today may determine not only our health but our survival as a species. In the years since, Pollan’s revolutionary examination has changed the way Americans think about food. Bringing wide attention to the little-known but vitally important dimensions of food and agriculture in America, Pollan launched a national conversation about what we eat and the profound consequences that even the simplest everyday food choices have on both ourselves and the natural world. Ten years later, The Omnivore’s Dilemma continues to transform the way Americans think about the politics, perils, and pleasures of eating.

American Made
American Made

Author: Farah Stockman

Publisher: Random House

Published: 2021-10-12

Total Pages: 433

ISBN-13: 1984801155

DOWNLOAD EBOOK

What happens when Americans lose their jobs? In American Made, an illuminating story of ruin and reinvention, Pulitzer Prize-winning journalist Farah Stockman gives an up-close look at the profound role work plays in our sense of identity and belonging, as she follows three workers whose lives unravel when the factory they have dedicated so much to closes down. “With humor, breathtaking honesty, and a historian’s satellite view, American Made illuminates the fault lines ripping America apart.”—Beth Macy, author of Factory Man and Dopesick Shannon, Wally, and John built their lives around their place of work. Shannon, a white single mother, became the first woman to run the dangerous furnaces at the Rexnord manufacturing plant in Indianapolis, Indiana, and was proud of producing one of the world’s top brands of steel bearings. Wally, a black man known for his initiative and kindness, was promoted to chairman of efficiency, one of the most coveted posts on the factory floor, and dreamed of starting his own barbecue business one day. John, a white machine operator, came from a multigenerational union family and clashed with a work environment that was increasingly hostile to organized labor. The Rexnord factory had served as one of the economic engines for the surrounding community. When it closed, hundreds of people lost their jobs. What had life been like for Shannon, Wally, and John, before the plant shut down? And what became of them after the jobs moved to Mexico and Texas? American Made is the story of a community struggling to reinvent itself. It is also a story about race, class, and American values, and how jobs serve as a bedrock of people’s lives and drive powerful social justice movements. This revealing book shines a light on a crucial political moment, when joblessness and anxiety about the future of work have made themselves heard at a national level. Most of all, American Made is a story about people: who we consider to be one of us and how the dignity of work lies at the heart of who we are.