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Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
Published: 2015-02-28
Total Pages: 208
ISBN-13: 1784628468
DOWNLOAD EBOOKHow does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
Published: 2021-02-28
Total Pages: 234
ISBN-13: 1800468997
DOWNLOAD EBOOKThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Author: Kevin Young
Publisher: Graywolf Press
Published: 2017-11-14
Total Pages: 575
ISBN-13: 1555979823
DOWNLOAD EBOOKLonglisted for the National Book Award for Nonfiction “There Kevin Young goes again, giving us books we greatly need, cleverly disguised as books we merely want. Unexpectedly essential.”—Marlon James Award-winning poet and critic Kevin Young tours us through a rogue’s gallery of hoaxers, plagiarists, forgers, and fakers—from the humbug of P. T. Barnum and Edgar Allan Poe to the unrepentant bunk of JT LeRoy and Donald J. Trump. Bunk traces the history of the hoax as a peculiarly American phenomenon, examining what motivates hucksters and makes the rest of us so gullible. Disturbingly, Young finds that fakery is woven from stereotype and suspicion, race being the most insidious American hoax of all. He chronicles how Barnum came to fame by displaying figures like Joice Heth, a black woman whom he pretended was the 161-year-old nursemaid to George Washington, and What Is It?, an African American man Barnum professed was a newly discovered missing link in evolution. Bunk then turns to the hoaxing of history and the ways that forgers, plagiarists, and journalistic fakers invent backstories and falsehoods to sell us lies about themselves and about the world in our own time, from pretend Native Americans Grey Owl and Nasdijj to the deadly imposture of Clark Rockefeller, from the made-up memoirs of James Frey to the identity theft of Rachel Dolezal. In this brilliant and timely work, Young asks what it means to live in a post-factual world of “truthiness” where everything is up for interpretation and everyone is subject to a pervasive cynicism that damages our ideas of reality, fact, and art.
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
Published: 2015-02-28
Total Pages: 208
ISBN-13: 1784621927
DOWNLOAD EBOOKHow does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
Published: 2018-09-27
Total Pages: 398
ISBN-13: 1789012791
DOWNLOAD EBOOKHow can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Phineas Taylor Barnum
Publisher:
Published: 1866
Total Pages: 368
ISBN-13:
DOWNLOAD EBOOKAuthor: Norton Juster
Publisher: Yearling
Published: 1988-10-12
Total Pages: 274
ISBN-13: 0394820371
DOWNLOAD EBOOKWith almost 5 million copies sold 60 years after its original publication, generations of readers have now journeyed with Milo to the Lands Beyond in this beloved classic. Enriched by Jules Feiffer’s splendid illustrations, the wit, wisdom, and wordplay of Norton Juster’s offbeat fantasy are as beguiling as ever. “Comes up bright and new every time I read it . . . it will continue to charm and delight for a very long time yet. And teach us some wisdom, too.” --Phillip Pullman For Milo, everything’s a bore. When a tollbooth mysteriously appears in his room, he drives through only because he’s got nothing better to do. But on the other side, things seem different. Milo visits the Island of Conclusions (you get there by jumping), learns about time from a ticking watchdog named Tock, and even embarks on a quest to rescue Rhyme and Reason. Somewhere along the way, Milo realizes something astonishing. Life is far from dull. In fact, it’s exciting beyond his wildest dreams!
Author: Gerald M. Woerlee
Publisher: Prometheus Books
Published: 2010-06-03
Total Pages: 282
ISBN-13: 1615925988
DOWNLOAD EBOOKWith its easy-to-read and personal style, this book provides some intriguing new explanations of the physiology of death and the dying experience.--Susan Blackmore, PhD, Author of Dying to LiveDying is the last conscious experience undergone by each person. But what do the dying experience? In the last few decades a good deal of publicity has surrounded people who have been close to death and then reported intense experiences that seem to suggest a supernatural existence beyond death. Does the conscious mind somehow continue to exist after the body has passed away? Mortal Minds answers these questions.Dr. G. M. Woerlee explains how the normal functioning of the human body near death can generate beliefs in the reality of the supernatural and life after death. An anesthesiologist with more than twenty years of hospital experience, Dr. Woerlee has been struck over the years by the similarities between the body's symptoms under anesthesia and its reactions near death. Among the issues he addresses are the sensations of being disembodied that those near death often describe, the perception that mind and body are separate components of existence, whether there is such a thing as a soul, the physical effects of decreased oxygen to the brain, and the visions that the dying sometimes report, from rapturous experiences of eternal peace to diabolical dreams.While not dismissing near death experiences as mere hallucinations, Dr. Woerlee is also careful to point out that even powerful psychological impressions by themselves do not constitute scientific proof of life after death. Taking this balanced, objective stance, he succeeds in conveying a better understanding of the dying process and helping us all to realize the nature of these final experiences.G. M. Woerlee (Leiden, The Netherlands) is an anesthesiologist affiliated with the Rijnland Hospital in Leiderdorp, The Netherlands, and the author of two books on anesthesiology.
Author: Max Black
Publisher: Cornell University Press
Published: 1985-05
Total Pages: 196
ISBN-13: 9780801493218
DOWNLOAD EBOOKAuthor: Philip Roth
Publisher: Vintage
Published: 2011-10-04
Total Pages: 306
ISBN-13: 030747500X
DOWNLOAD EBOOKNATIONAL BESTSELLER • Set in a close-knit Newark neighborhood during a terrifying polio outbreak in 1944, a “book [that] has the elegance of a fable and the tragic inevitability of a Greek drama” (The New Yorker)—from the Pulitzer Prize–winning author of American Pastoral. Bucky Cantor is a vigorous, dutiful twenty-three-year-old playground director during the summer of 1944. A javelin thrower and weightlifter, he is disappointed with himself because his weak eyes have excluded him from serving in the war alongside his contemporaries. As the devastating disease begins to ravage Bucky’s playground, Roth leads us through every inch of emotion such a pestilence can breed: fear, panic, anger, bewilderment, suffering, and pain. Moving between the streets of Newark and a pristine summer camp high in the Poconos, Nemesis tenderly and startlingly depicts Cantor’s passage into personal disaster, the condition of childhood, and the painful effect that the wartime polio epidemic has on a closely-knit, family-oriented Newark community and its children.
