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Author: Dimitris Bertsimas
Publisher:
Published: 2016
Total Pages: 462
ISBN-13: 9780989910897
DOWNLOAD EBOOK"Provides a unified, insightful, modern, and entertaining treatment of analytics. The book covers the science of using data to build models, improve decisions, and ultimately add value to institutions and individuals"--Back cover.
Author: Song Guo
Publisher: Cambridge University Press
Published: 2022-02-10
Total Pages: 231
ISBN-13: 1108832377
DOWNLOAD EBOOKIntroduces fundamental theory, basic and advanced algorithms, and system design issues. Essential reading for experienced researchers and developers, or for those who are just entering the field.
Author: Ambika, Paranthaman
Publisher: IGI Global
Published: 2021-01-08
Total Pages: 327
ISBN-13: 1799848744
DOWNLOAD EBOOKEdge computing and analytics are fascinating the whole world of computing. Industry and business are keenly embracing this sound concept to develop customer-centric solutions by enhancing their operations, offerings, and outputs. There is a bevy of advancements in this domain that came with the arrival of IoT devices. The seamless convergence of microservices and serverless computing creates vast opportunities. With the help of IoT devices and these other developments, there has become a deep interest in business automation and additional improvisations in edge computing. With the steady growth of edge devices and applications of IoT fog/edge computing and analytics, there are also distinct challenges and threats. Research has been keenly focused on identifying and understanding these issues and shortcomings to bring viable solution approaches and algorithms. Cases on Edge Computing and Analytics describes the latest innovations, improvements, and transformations happening with edge devices and computing. It addresses the key concerns of the edge computing paradigm, how they are processed, and the various technologies and tools empowering edge computing and analytics. While highlighting topics within edge computing such as the key drivers for implementation, computing capabilities, security considerations, and use-cases, this book is ideal for IT industry professionals and project managers, computer scientists, computer engineers, and practitioners, stakeholders, researchers, academicians, and students looking for research on the latest trends and transitions in edge computing.
Author: Rajkumar Venkatesan
Publisher: University of Virginia Press
Published: 2021-01-13
Total Pages: 278
ISBN-13: 081394516X
DOWNLOAD EBOOKThe authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Author: Rajkumar Venkatesan
Publisher: Pearson Education
Published: 2015
Total Pages: 321
ISBN-13: 0133552527
DOWNLOAD EBOOKMaster practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Author: Jeya Mala, D.
Publisher: IGI Global
Published: 2022-01-07
Total Pages: 312
ISBN-13: 1799891348
DOWNLOAD EBOOKInternet of things (IoT) applications employed for healthcare generate a huge amount of data that needs to be analyzed to produce the expected reports. To accomplish this task, a cloud-based analytical solution is ideal in order to generate faster reports in comparison to the traditional way. Given the current state of the world in which every day IoT devices are developed to provide healthcare solutions, it is essential to consider the mechanisms used to collect and analyze the data to provide thorough reports. Integrating AI in IoT Analytics on the Cloud for Healthcare Applications applies artificial intelligence (AI) in edge analytics for healthcare applications, analyzes the impact of tools and techniques in edge analytics for healthcare, and discusses security solutions for edge analytics in healthcare IoT. Covering topics such as data analytics and next generation healthcare systems, it is ideal for researchers, academicians, technologists, IT specialists, data scientists, healthcare industries, IoT developers, data security analysts, educators, and students.
Author: Alistair Croll
Publisher: "O'Reilly Media, Inc."
Published: 2024-02-23
Total Pages: 403
ISBN-13: 1098168151
DOWNLOAD EBOOKWhether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Author: Gregory S. Nelson
Publisher: John Wiley & Sons
Published: 2018-03-07
Total Pages: 468
ISBN-13: 1119425093
DOWNLOAD EBOOKAn evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.
Author: Thomas H. Davenport
Publisher: Harvard Business Press
Published: 2007-03-06
Total Pages: 243
ISBN-13: 1422156303
DOWNLOAD EBOOKYou have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Author: Kelly A. McGuire
Publisher: John Wiley & Sons
Published: 2016-08-22
Total Pages: 433
ISBN-13: 1119224934
DOWNLOAD EBOOKTargeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
