Brazil's Revolution in Commerce
Brazil's Revolution in Commerce

Author: James P. Woodard

Publisher: UNC Press Books

Published: 2020-03-03

Total Pages: 543

ISBN-13: 146965637X

DOWNLOAD EBOOK

James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.

The Seduction of Brazil
The Seduction of Brazil

Author: Antonio Pedro Tota

Publisher: University of Texas Press

Published: 2010-05-20

Total Pages: 209

ISBN-13: 0292773692

DOWNLOAD EBOOK

Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good—yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.

Hello, Hello Brazil
Hello, Hello Brazil

Author: Bryan McCann

Publisher: Duke University Press

Published: 2004-05-04

Total Pages: 315

ISBN-13: 0822385635

DOWNLOAD EBOOK

“Hello, hello Brazil” was the standard greeting Brazilian radio announcers of the 1930s used to welcome their audience into an expanding cultural marketplace. New genres like samba and repackaged older ones like choro served as the currency in this marketplace, minted in the capital in Rio de Janeiro and circulated nationally by the burgeoning recording and broadcasting industries. Bryan McCann chronicles the flourishing of Brazilian popular music between the 1920s and the 1950s. Through analysis of the competing projects of composers, producers, bureaucrats, and fans, he shows that Brazilians alternately envisioned popular music as the foundation for a unified national culture and used it as a tool to probe racial and regional divisions. McCann explores the links between the growth of the culture industry, rapid industrialization, and the rise and fall of Getúlio Vargas’s Estado Novo dictatorship. He argues that these processes opened a window of opportunity for the creation of enduring cultural patterns and demonstrates that the understandings of popular music cemented in the mid–twentieth century continue to structure Brazilian cultural life in the early twenty-first.

Reclaiming Latin America
Reclaiming Latin America

Author: Doctor Steve Ludlam

Publisher: Zed Books Ltd.

Published: 2013-07-04

Total Pages: 318

ISBN-13: 1848137648

DOWNLOAD EBOOK

Reclaiming Latin America is a one-stop guide to the revival of social democratic and socialist politics across the region. At the end of the Cold War, and through decades of neoliberal domination and the 'Washington Consensus' it seemed that the left could do nothing but beat a ragged retreat in Latin America. Yet this book looks at the new opportunities that sprang up through electoral politics and mass action during that period. The chapters here warn against over-simplification of the so-called 'pink wave'. Instead, through detailed historical analysis of Latin America as a whole and country-specific case studies, the book demonstrates the variety of approaches to establishing a lasting social justice. From the anti-imperialism of the Bolivarian Alternative for the Americas in Venezuela, Bolivia and Cuba, to the more gradualist routes being taken in Chile, Argentina and Brazil, Reclaiming Latin America gives a real sense of the plurality of political responses to popular discontent.

Anti-americanism in Latin America and the Caribbean
Anti-americanism in Latin America and the Caribbean

Author: Alan McPherson

Publisher: Berghahn Books

Published: 2006-03

Total Pages: 314

ISBN-13: 1845451422

DOWNLOAD EBOOK

Whether rising up from fiery leaders such as Venezuela’s Hugo Chavez and Cuba’s Fidel Castro or from angry masses of Brazilian workers and Mexican peasants, anti U.S. sentiment in Latin America and the Caribbean today is arguably stronger than ever. It is also a threat to U.S. leadership in the hemisphere and the world. Where has this resentment come from? Has it arisen naturally from imperialism and globalization, from economic and social frustrations? Has it served opportunistic politicians? Does Latin America have its own style of anti Americanism? What about national variations? How does cultural anti Americanism affect politics, and vice versa? What roles have religion, literature, or cartoons played in whipping up sentiment against ‘el yanqui’? Finally, how has the United States reacted to all this? This book brings leaders in the field of U.S. Latin American relations together with the most promising young scholars to shed historical light on the present implications of hostility to the United States in Latin America and the Caribbean. In essays that carry the reader from Revolutionary Mexico to Peronist Argentina, from Panama in the nineteenth century to the West Indies’ mid century independence movement, and from Colombian drug runners to liberation theologists, the authors unearth little known campaigns of resistance and probe deeper into episodes we thought we knew well. They argue that, for well over a century, identifying the United States as the enemy has rung true to Latin Americans and has translated into compelling political strategies. Combining history with political and cultural analysis, this collection breaks the mold of traditional diplomatic history by seeing anti Americanism through the eyes of those who expressed it. It makes clear that anti Americanism, far from being a post 9/11 buzzword, is rather a real force that casts a long shadow over U.S. Latin American relations.

Remaking the American Mainstream
Remaking the American Mainstream

Author: Richard D. Alba

Publisher: Harvard University Press

Published: 2009-06-30

Total Pages: 388

ISBN-13: 9780674020115

DOWNLOAD EBOOK

In this age of multicultural democracy, the idea of assimilation--that the social distance separating immigrants and their children from the mainstream of American society closes over time--seems outdated and, in some forms, even offensive. But as Richard Alba and Victor Nee show in the first systematic treatment of assimilation since the mid-1960s, it continues to shape the immigrant experience, even though the geography of immigration has shifted from Europe to Asia, Africa, and Latin America. Institutional changes, from civil rights legislation to immigration law, have provided a more favorable environment for nonwhite immigrants and their children than in the past. Assimilation is still driven, in claim, by the decisions of immigrants and the second generation to improve their social and material circumstances in America. But they also show that immigrants, historically and today, have profoundly changed our mainstream society and culture in the process of becoming Americans. Surveying a variety of domains--language, socioeconomic attachments, residential patterns, and intermarriage--they demonstrate the continuing importance of assimilation in American life. And they predict that it will blur the boundaries among the major, racially defined populations, as nonwhites and Hispanics are increasingly incorporated into the mainstream.

In from the Cold
In from the Cold

Author: Gilbert M. Joseph

Publisher: Duke University Press

Published: 2008-01-11

Total Pages: 451

ISBN-13: 0822390663

DOWNLOAD EBOOK

Over the last decade, studies of the Cold War have mushroomed globally. Unfortunately, work on Latin America has not been well represented in either theoretical or empirical discussions of the broader conflict. With some notable exceptions, studies have proceeded in rather conventional channels, focusing on U.S. policy objectives and high-profile leaders (Fidel Castro) and events (the Cuban Missile Crisis) and drawing largely on U.S. government sources. Moreover, only rarely have U.S. foreign relations scholars engaged productively with Latin American historians who analyze how the international conflict transformed the region's political, social, and cultural life. Representing a collaboration among eleven North American, Latin American, and European historians, anthropologists, and political scientists, this volume attempts to facilitate such a cross-fertilization. In the process, In From the Cold shifts the focus of attention away from the bipolar conflict, the preoccupation of much of the so-called "new Cold War history," in order to showcase research, discussion, and an array of new archival and oral sources centering on the grassroots, where conflicts actually brewed. The collection's contributors examine international and everyday contests over political power and cultural representation, focusing on communities and groups above and underground, on state houses and diplomatic board rooms manned by Latin American and international governing elites, on the relations among states regionally, and, less frequently, on the dynamics between the two great superpowers themselves. In addition to charting new directions for research on the Latin American Cold War, In From the Cold seeks to contribute more generally to an understanding of the conflict in the global south. Contributors. Ariel C. Armony, Steven J. Bachelor, Thomas S. Blanton, Seth Fein, Piero Gleijeses, Gilbert M. Joseph, Victoria Langland, Carlota McAllister, Stephen Pitti, Daniela Spenser, Eric Zolov

The American Amigo: Nelson Rockefeller and Brazil
The American Amigo: Nelson Rockefeller and Brazil

Author: Antonio Pedro Tota

Publisher: Underline Publishing LLC

Published: 2021-09-19

Total Pages: 326

ISBN-13: 9781949868845

DOWNLOAD EBOOK

Heir to one of the world's largest fortunes, member of the U.S. American Republican party's liberal wing, Nelson Aldrich Rockefeller served as Governor to the state of New York for four consecutive terms, as Vice President of the United States under Gerald Ford after Richard Nixon's resignation, all while remaining eternally desirous of the Yankee Republic's foremost position. Yet what remains in this flavorful profile is his biography's least-known facet: as propulsor of capitalism in Brazil. Rockefeller got closer to the country during his time as chair of the U.S. office for Inter-American Affairs, a government organ which strove to distance the Vargas Administration from Nazism and Fascism and to guarantee that Brazil would remain under the aegis of the U.S. American influence. With tenacity, "good intentions," and having been imbued with the ideologies of his nation and class, the politician manifested genuine interest in Brazil, and involved himself in the most varied of activities, from rubber cultivation to São Paulo's urban planning, always attempting to import efficiency and the American Way of Life as an antidote preventing the expansion of communism.THE AMERICAN "AMIGO" is another book by Antonio Pedro Tota, author of O Imperialismo Sedutor (The Seduction of Brazil) and O Amigo Americano.