The AMA Handbook of Business Letters

The AMA Handbook of Business Letters

Author: Jeffrey L. Seglin

Publisher: Amacom Books

Published: 2002

Total Pages: 560

ISBN-13: 9780814406656

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This book/CD-ROM reference for professionals teaches letter-writing basics and offers style and grammar guidelines, along with some 365 sample letters for sales, marketing, and public relations, vendor and supplier issues, credit and collections, transmittal and confirmation, personnel matters, and every other business situation. Appendices list frequently misused words, punctuation guidelines, abbreviations, and telephone and online grammar hotlines. The CD-ROM contains all of the sample letters from the book, which can be customized for immediate use. Seglin teaches magazine publishing in the graduate department of writing, literature, and publishing at Emerson College. Annotation copyrighted by Book News, Inc., Portland, OR


The AMA Handbook of Business Documents

The AMA Handbook of Business Documents

Author: Kevin Wilson

Publisher: Amacom Books

Published: 2011

Total Pages: 211

ISBN-13: 9780814417690

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Provides reference and guidelines for business document writing, and includes sample documents and examples for such documents as abstracts, proposals, press releases, and training manuals.


The AMA Handbook of Business Letters

The AMA Handbook of Business Letters

Author: Jeffrey L. Seglin

Publisher: AMACOM Div American Mgmt Assn

Published: 2012

Total Pages: 498

ISBN-13: 0814420125

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Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success-no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: * Sales, marketing, and public relations * Customer service * Human resources * Credit and collection * Letters to vendors and suppliers * Confirmations, requests, and replies * Permissions * And many more In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive-and now extensively updated-this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.


AMA Complete Guide to Small Business Advertising

AMA Complete Guide to Small Business Advertising

Author: Joe Vitale

Publisher: Contemporary Books

Published: 1995

Total Pages: 216

ISBN-13:

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A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR


The AMA Dictionary of Business and Management

The AMA Dictionary of Business and Management

Author: George Thomas Kurian

Publisher: AMACOM Div American Mgmt Assn

Published: 2013

Total Pages: 298

ISBN-13: 0814420281

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Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.


This Business of Writing

This Business of Writing

Author: Gregg Levoy

Publisher: Betterway Books

Published: 1992

Total Pages: 248

ISBN-13:

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Practical advice on succeeding as a writer--of fiction or nonfiction, corporate or commercial--including tips from professional writers in their fields. These informational tips are supplemented with anecdotes on all aspects of the writing business. Annotation copyrighted by Book News, Inc., Portland, OR


Medical Writing

Medical Writing

Author: Robert B. Taylor

Publisher: Springer Science & Business Media

Published: 2011-08-17

Total Pages: 376

ISBN-13: 1441982345

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The first edition of this book (titled “The Clinician’s Guide to Medical Writing”) has become a standard in its field and remains an indispensible reference for any clinician, academic physician, or health professional who wishes to hone their writing skills. However, since its publication in 2004, significant changes have taken place in the way medical professionals communicate with each other and the world. Medical Writing: A Guide for Clinicians and Academicians, 2e retains all of the fundamental writing advice of the first edition and has been expanded to include two brand new chapters: How to Write a Research Protocol (including why a research project needs a written protocol, elements of the research protocol and common problems) How to Write a Grant Proposal (including sections on government and private grant funding sources, what you need to know about grant writing, and elements of a successful grant proposal) New information is also included throughout the book on becoming a successful writer, medical tables and figures, conflict of interest and disclosures, how to review a scientific article, statistical analysis, “pay-to-publish” journal publishing, electronic submission of manuscripts, issues in medical publishing and the future of medical writing and publication. New appendices address commonly encountered research and statistical terms and memorable aphorisms regarding writing, medical and otherwise.