Alternative Press Annual
Author:
Publisher:
Published: 1984
Total Pages: 370
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author:
Publisher:
Published: 1984
Total Pages: 370
ISBN-13:
DOWNLOAD EBOOKAuthor: Patricia J. Case
Publisher:
Published: 1985-02
Total Pages: 440
ISBN-13: 9780877223559
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1922
Total Pages: 1250
ISBN-13:
DOWNLOAD EBOOKThe fourth estate.
Author: National Library of Medicine (U.S.)
Publisher:
Published: 1981
Total Pages: 1306
ISBN-13:
DOWNLOAD EBOOKA keyword listing of serial titles currently received by the National Library of Medicine.
Author: Bob Franklin
Publisher: SAGE
Published: 2005-05-19
Total Pages: 386
ISBN-13: 1446230759
DOWNLOAD EBOOK′The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers′ -www.HoldtheFrontPage.co.uk ′At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student′ -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Author: Frank Jefkins
Publisher: Elsevier
Published: 2016-06-03
Total Pages: 287
ISBN-13: 1483183173
DOWNLOAD EBOOKPublic Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author:
Publisher:
Published: 1914
Total Pages: 726
ISBN-13:
DOWNLOAD EBOOKThe popular illustrated journal for all photographers devoted to the interests of photography and kindred arts and sciences.
Author: Linda S Katz
Publisher: Routledge
Published: 2013-10-31
Total Pages: 203
ISBN-13: 1317951573
DOWNLOAD EBOOKAcquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the humanities. It gives you an inside look at managerial concerns in documentary delivery, changing budgetary needs, and fluctuations in journal prices and helps you address many of the important questions in acquisitions and collection development within both traditional and technological environments. As contributing author Dennis Dillon puts it, the ultimate goal of humanities librarians “is not to acquire information bytes and bits, but to promote integrity: integrity of texts, integrity of selection, the integrity of the collection, and the integrity of the library and its ultimate purpose.” This objective underlies this multifaceted and comprehensive collection of articles, as the authors address many interesting issues, developments, and challenges in the field, including: selecting candidates for digitization and producing e-texts collecting in areas that don’t have immediate utility or that may be unpopular what librarians need to know about the humanities as a discipline in order to effectively meet the informational and technological needs of their constituencies online discussion groups as useful sources of webliographic information cooperative collection building the importance of maintaining a high degree of local ownership for materials the principles, criteria, and tools needed to develop a Native American studies collection document-driven and use-driven approaches to collecting acquiring and preserving records that chronicle the role played by African Americans in the United States’development Acquisitions and Collection Development in the Humanities can help professional librarians, graduate school faculty, and students in information and library science acquire the knowledge and skills necessary for building a broadly based and academically responsive collection. It will certainly help you keep up with changes in the information environment and show you how the tools you’ve developed for selecting traditional library materials will be useful as you grapple with electronic texts, “spider” search mechanisms on the Web, becoming a webliographer, and budget shortfalls.
Author: Alfred Kagan
Publisher: McFarland
Published: 2015-04-09
Total Pages: 307
ISBN-13: 0786464003
DOWNLOAD EBOOKThis work presents the history and impact of the seven most important progressive library organizations worldwide--in Austria, Germany, South Africa, Sweden, United Kingdom, and two in the United States. Each organization is considered within its national context, and in fact, the English word "organization" does not quite fit the nature of all of the groups. The South African organization, LIWO, was transitional in that it helped bring South African librarianship from apartheid to majority rule and then disbanded. The other organizations or their successors are still working in one form or another. Some of the organizations have had or continue to have vibrant local chapters, though many of the original activists have recently retired or died. The author has interviewed many of them at a time when they were assessing their life work, and handing off to new generations.