The Age Curve

The Age Curve

Author: Kenneth W. Gronbach

Publisher: AMACOM Div American Mgmt Assn

Published: 2008

Total Pages: 290

ISBN-13: 0814417949

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A myth-breaking book that will redefine who marketers see as their most valuable customers.


Bending the Aging Curve

Bending the Aging Curve

Author: Joseph F. Signorile

Publisher: Human Kinetics

Published: 2011

Total Pages: 330

ISBN-13: 0736074457

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Table of Contents: The aging curves Testing Training principles Body composition Flexibility Bone, falls, and fractures Muscular strength, power, and endurance training Cardiovascular training Periodized training.


The Age Curve

The Age Curve

Author: Kenneth W. GRONBACH

Publisher: AMACOM Div American Mgmt Assn

Published: 2008-06-25

Total Pages: 290

ISBN-13: 0814410170

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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.


Aging and the Macroeconomy

Aging and the Macroeconomy

Author: National Research Council

Publisher: National Academies Press

Published: 2013-01-10

Total Pages: 230

ISBN-13: 0309261961

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The United States is in the midst of a major demographic shift. In the coming decades, people aged 65 and over will make up an increasingly large percentage of the population: The ratio of people aged 65+ to people aged 20-64 will rise by 80%. This shift is happening for two reasons: people are living longer, and many couples are choosing to have fewer children and to have those children somewhat later in life. The resulting demographic shift will present the nation with economic challenges, both to absorb the costs and to leverage the benefits of an aging population. Aging and the Macroeconomy: Long-Term Implications of an Older Population presents the fundamental factors driving the aging of the U.S. population, as well as its societal implications and likely long-term macroeconomic effects in a global context. The report finds that, while population aging does not pose an insurmountable challenge to the nation, it is imperative that sensible policies are implemented soon to allow companies and households to respond. It offers four practical approaches for preparing resources to support the future consumption of households and for adapting to the new economic landscape.


The Happiness Curve

The Happiness Curve

Author: Jonathan Rauch

Publisher: Bloomsbury Publishing

Published: 2018-06-14

Total Pages: 315

ISBN-13: 1472960963

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Why does happiness get harder in your 40s? Why do you feel in a slump even when you're successful? Where does this malaise come from? And, most importantly, will it ever end? Drawing on cutting-edge research, award-winning journalist Jonathan Rauch answers all these questions. He shows that from our 20s into our 40s, happiness follows a well-documented U-shaped trajectory, a "happiness curve", declining from the optimism of youth into what's often a long, low trough in middle age, before starting to rise again in our 50s. This isn't a midlife crisis, though. Rauch reveals that this downturn is instead a natural stage of life – and an essential one. By shifting priorities away from competition and toward compassion, you can equip yourself with new tools of wisdom and gratitude to head positively into your later years. And Rauch can testify to this personally – it was his own slump, despite acclaim as a journalist and commentator that compelled him to investigate the happiness curve. His own story and the stories of many others from all walks of life – from a steelworker and a limo driver to a telecoms executive and a philanthropist – show how the ordeal of midlife malaise can reboot our values and even our brains for a rebirth of gratitude. Full of insights and eye-opening data, and featuring practical ways to endure the dip and avoid its perils and traps, The Happiness Curve doesn't just show you the dark forest of midlife, it helps you find a path through the trees.


Advances in Growth Curve Models

Advances in Growth Curve Models

Author: Ratan Dasgupta

Publisher: Springer Science & Business Media

Published: 2013-07-23

Total Pages: 278

ISBN-13: 1461468620

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Advances in Growth Curve Models: Topics from the Indian Statistical Institute is developed from the Indian Statistical Institute's A National Conference on Growth Curve Models. This conference took place between March 28-30, 2012 in Giridih, Jharkhand, India. Jharkhand is a tribal area. Advances in Growth Curve Models: Topics from the Indian Statistical Institute shares the work of researchers in growth models used in multiple fields. A growth curve is an empirical model of the evolution of a quantity over time. Case studies and theoretical findings, important applications in everything from health care to population projection, form the basis of this volume. Growth curves in longitudinal studies are widely used in many disciplines including: Biology, Population studies, Economics, Biological Sciences, SQC, Sociology, Nano-biotechnology, and Fluid mechanics. Some included reports are research topics that have just been developed, whereas others present advances in existing literature. Both included tools and techniques will assist students and researchers in their future work. Also included is a discussion of future applications of growth curve models.


Bending the Cost Curve in Health Care

Bending the Cost Curve in Health Care

Author: Gregory P. Marchildon

Publisher: University of Toronto Press

Published: 2015-01-01

Total Pages: 518

ISBN-13: 1442609753

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Through Canadian and international perspectives, Bending the Cost Curve in Health Care explores the management of growing health costs in an extraordinarily complex arena. The book moves beyond previous debates, agreeing that while efficiencies and better value for money may yet be found, more fundamental reforms to the management and delivery of health services are essential prerequisites to bending the cost curve in the long run. While there is considerable controversy over direction and details of change, there also remains the challenge of getting agreement on the values or principles that would guide the reshaping of the policies, the structures, and the regulatory environment of health care in Canada. Leading experts from around the world representing a range of disciplines and professional backgrounds come together to organize and define the problems faced by policy-makers. Case studies from the United States, the United Kingdom, Australia, the Nordic countries, and industrialized Asian countries such as Taiwan offer useful reform experiences for provincial governments in Canada. Finally, common Canadian cost factors, such as pharmaceuticals and technology, and paying the health workforce, are explored. This book is the first volume in The Johnson-Shoyama Series on Public Policy, published by the University of Toronto Press in association with the Johnson-Shoyama Graduate School of Public Policy, an interdisciplinary centre for research, teaching, and executive training with campuses at the Universities of Regina and Saskatchewan.


Research Bulletin

Research Bulletin

Author: University of Missouri--Columbia. Agricultural Experiment Station

Publisher:

Published: 1927

Total Pages: 596

ISBN-13:

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